In a strategic move to deepen its foothold in Lithuania, Wazdan has announced a significant partnership with Twinsbet, an emerging player in the online casino industry. This collaboration sees the integration of a selection of Wazdan’s popular gaming titles, such as 9 Coins, Hot Slot: 777 Crown, Magic Spins, and Sun of Fortune, into Twinsbet’s online casino platform.
Enhancing Player Engagement through Regular Content Updates
One notable aspect of this partnership is Wazdan’s commitment to releasing new games every Thursday exclusively through Twinsbet. This strategy aims to not only diversify the gaming experience for players but also to foster sustained engagement with the platform through a consistent flow of fresh content. Over the coming months, Wazdan plans to roll out its complete portfolio on Twinsbet, further enriching the gaming offerings available to Lithuanian players.
Insights from Wazdan’s Chief Commercial Officer
Andrzej Hyla, Wazdan’s Chief Commercial Officer, expressed enthusiasm about the partnership, highlighting its strategic importance in expanding Wazdan’s presence within the Baltic region. He emphasized the mutual benefits for both parties, anticipating positive outcomes from offering the entire portfolio to Twinsbet’s customer base in Lithuania.
Twinsbet’s Perspective on the Collaboration
Gunnar Vilk, COO of Twinsbet, also shared his thoughts on the collaboration, noting that providing access to Wazdan’s complete portfolio adds significant value to their brand and enhances the overall gaming experience for their players.
Wazdan’s Global Expansion Strategy
This partnership with Twinsbet reflects Wazdan’s broader global expansion strategy. The company has been actively forging similar alliances in various territories worldwide. Noteworthy expansions in recent months include ventures into Bosnia and Herzegovina with AdmiralBet, Switzerland with Gamrfirst, and Romania with Totogaming, among others. Wazdan’s versatile gaming content has been well-received across diverse markets, reinforcing its position as a leading provider in the iGaming industry.
Recent Developments in the Lithuanian Market
The Lithuanian iGaming market has been witnessing notable developments beyond Wazdan’s partnership with Twinsbet. Thunderkick, another prominent game developer, expanded its presence through 7bet, further diversifying the gaming landscape in the region. Additionally, the Lithuanian Lottery extended its collaboration with IGT (International Game Technology) for an additional 12 years. This partnership entails a comprehensive upgrade of the Lottery’s retail systems, underscoring the market’s evolving dynamics and the enduring partnerships that drive innovation and growth.
Wazdan’s collaboration with Twinsbet represents a strategic move to deepen its market reach in Lithuania, leveraging a tailored approach to engage players with regular content updates. This partnership underscores the broader trend of expansion and innovation within the Lithuanian iGaming sector, characterized by evolving player preferences and strategic industry partnerships.