In the realm of gaming, the transition to cashless solutions represents a significant stride towards innovation and convenience. Light & Wonder, in collaboration with Trustly, is at the forefront of this evolution, shaping the future of in-person gaming experiences.
Embracing Cashless Gaming
Light & Wonder’s venture into cashless gaming solutions is underscored by its recent partnership with Trustly, a leading open banking payments company. This collaboration aims to revolutionize the casino experience through Light & Wonder’s Rapidplay platform, making in-person deposits seamless and secure.
Trustly’s Expertise in Gaming Payments
Trustly brings extensive experience in online sports betting and iGaming payments to the table. By integrating Trustly’s technology, Rapidplay eliminates the need for payment cards, player sign-ups, or app downloads. The Trustly ID feature ensures compliance with Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations within seconds, enhancing both security and convenience for players.
Light & Wonder’s Track Record in Innovation
Light & Wonder’s foray into cashless gaming was first recognized in October when the operator, alongside industry giants IGT and Aristocrat, was approved for a cashless gaming trial in New South Wales, Australia. This move laid the groundwork for pioneering solutions that bridge the gap between traditional and modern gaming experiences.
Trustly’s Gaming Industry Partnerships
Trustly’s collaboration with Light & Wonder is not its maiden venture into the gaming sector. The company has previously partnered with industry leaders such as DraftKings, FanDuel, and Station Casinos, establishing a solid reputation for innovation and reliability in gaming payments.
Strategic Mergers for Enhanced Capabilities
In January, Trustly merged with SlimPay, further augmenting its capabilities and market reach. This strategic move signifies a commitment to delivering comprehensive and streamlined payment solutions tailored to the gaming industry’s unique requirements.
Insights from Industry Leaders
John Parsons, Trustly’s Vice President of Gaming, emphasizes the significance of Rapidplay and Trustly’s In-Person Payments feature in revolutionizing funding methods for games directly from players’ bank accounts. This innovation promises quick and secure transactions right on the casino floor, setting new benchmarks in gaming payment systems.
Jon Wolfe, President of Global Systems at Light & Wonder, echoes this sentiment, underscoring the pivotal role of cashless solutions in shaping the future of in-person gaming experiences. Together with Trustly, Light & Wonder is committed to pioneering transformative solutions that drive innovation across the gaming landscape.
The Future of Cashless Gaming
The partnership between Light & Wonder and Trustly epitomizes the evolution of cashless gaming solutions. By leveraging cutting-edge technologies and strategic collaborations, both companies are poised to redefine the casino experience, setting new standards for security, efficiency, and accessibility.
The convergence of Light & Wonder’s visionary approach with Trustly’s expertise in gaming payments heralds a new era in cashless gaming. This partnership not only underscores the industry’s commitment to innovation but also promises a more inclusive and seamless gaming experience for enthusiasts worldwide.