In a remarkable display of creativity and anticipation for the Grand National, William Hill has transformed Liverpool’s iconic St Johns Beacon into a canvas of history and excitement. The 457ft tower, a beacon in itself, now hosts a stunning 3D projection narrating the legends and iconic moments of the Grand National.
The Grand National: A Towering Tribute
Imagine beholding Liverpool’s skyline as it comes alive with the spirit of horse racing. This week, William Hill unveiled a breathtaking 3D projection on St Johns Beacon, illuminating the city with the grandeur and drama of the Grand National. Towering above the streets, this monumental display tells the story of the race, celebrating its legends and showcasing its iconic moments.
An Unforgettable Spectacle
On Wednesday evening, a spectacle unfolded on St Johns Beacon, capturing the imagination of all who witnessed it. The projection, a visual tapestry of the Grand National’s history, promises to enthrall audiences on Thursday and Friday nights as well. This remarkable display serves as a prelude to the main event on Saturday, when the world will turn its gaze towards Aintree.
Bringing Legends to Life
Famous fences, unforgettable victories, and the heroes of the Grand National take center stage in this larger-than-life production. As images of historic races flicker across the tower’s facade, accompanied by the resonant commentary that echoes through time, viewers are transported into the heart of this legendary event.
Accessible to All
Even if you can’t witness this dazzling display in person, fear not. William Hill ensures that the magic of St Johns Beacon is shared with everyone through social media. The company’s dedicated ambassadors, including esteemed figures like Barry Geraghty, Lucinda Russell, Sir AP McCoy, and Leonna Mayor, will amplify the experience for a global audience.
Ambassadors’ Enthusiasm
Sir AP McCoy, the iconic jockey whose victory in 2010 aboard Don’t Push It is etched in Grand National history, expressed his awe at the spectacle. “William Hill has truly captured the essence of the Grand National,” he remarked. His sentiment is echoed by many as excitement for the race reaches a fever pitch.
A Testimonial from Sir AP McCoy
“Winning the Grand National is every jockey’s dream,” Sir AP McCoy reminisced. “I’ve seen re-runs of the race over the years, but never like this.” He praised William Hill for encapsulating the race’s spectacle and significance to Liverpool in a stunning visual narrative.
A Vision Realized
Mark Walton, William Hill’s Racing Sponsorship Manager, spoke of the ambition behind this ambitious project. “The Grand National is a global phenomenon,” he emphasized. “We wanted to create something extraordinary that would illuminate Liverpool as the nation gears up for this iconic event.”
A Partnership Beyond Betting
The Grand National holds a special place not only in the hearts of racing enthusiasts but also in the spirit of charity. Recently, over 50 UK MPs participated in a betting event organized by the Betting and Gaming Council (BGC), with all winnings directed towards charitable causes.
Lighting Up Liverpool
Combining cutting-edge technology with a profound respect for tradition, William Hill has achieved a feat that transcends mere advertising. Their collaboration with St Johns Beacon promises to be a highlight of this year’s Grand National festivities, captivating audiences and evoking the passion that defines this storied race.
Looking Ahead
As the nation readies itself for the Grand National, Liverpool stands as a beacon of anticipation and celebration. William Hill’s innovative projection on St Johns Beacon is more than an advertisement; it’s a testament to the enduring allure of horse racing and the spirit of competition that unites us all.