As England’s national football team, led by Gareth Southgate, faces its toughest challenge against France in the next round of the Euro 2022 tournament, the excitement among football fans is reaching new heights. Where there is excitement, sports betting is not far behind. In the summer of 2021, betting on England during the Euro 2020 Final reached unprecedented levels in the UK.
Sports Betting Surges during Euro 2020 Final:
During the Euro 2020 final, an astounding 2.5 million bets were processed in the UK, with a total authorized value of approximately £50 million ($59 million), according to data from Worldpay from FIS. This significant surge in sports betting highlights the immense popularity of football in the UK and the enthusiasm for supporting the national team. Moreover, Worldpay anticipated a 15% overall increase in sports betting throughout the tournament, a prediction that is currently materializing.
Rise in Betting on Home Nations:
Worldpay’s data also revealed that sports betting on home nations in the group stage alone was expected to rise by 20%. This statistic suggests that fans’ loyalty to their respective countries plays a crucial role in motivating them to place bets. As England progresses further in the tournament, the interest in how far the team can go is likely to intensify, subsequently boosting sports betting figures.
Bookmakers Capitalizing on the Opportunity:
Leading up to England’s semifinal match against Denmark at Euro 2020, UK bookmakers witnessed an incredible volume of 10,000 payments processed per minute. Recognizing the prime opportunity to engage new customers and incentivize existing ones, bookmakers are expected to intensify their promotional efforts. Boosted odds and special offers have already flooded the market, with examples such as bet365 offering evens odds for Harry Kane to have a shot on target in at least three matches, and Sky Bet providing even odds on Kane to score or assist, effectively doubling gamers’ money.
Anticipated Impact on Sports Betting Figures:
With England’s current position as the third most backed team to lift the World Cup trophy, according to a poll released by Entain, the momentum is building. As England continues to advance in the tournament, it is reasonable to expect a surge in sports betting activity. The passion and national pride associated with the team’s progress will undoubtedly drive fans to place bets on their success, further bolstering the betting industry.
The Euro 2022 tournament has sparked a wave of excitement in the UK, fueling a surge in sports betting. The data from Worldpay from FIS highlights the remarkable levels of betting activity during the Euro 2020 Final, with expectations of continued growth throughout the tournament. Bookmakers are seizing the opportunity by offering enticing promotions and enhanced odds to attract and retain customers. As England moves deeper into the competition, the fervor surrounding the team is likely to drive even higher betting figures. The synergy between football and sports betting in the UK is undeniable, creating a thrilling atmosphere as fans eagerly await the outcome of the tournament.