Inspired, a leading provider of digital content for the betting industry, has enjoyed a fruitful partnership with Betfred for over 15 years. This collaboration has significantly enhanced the betting experience for customers across Betfred’s extensive retail network and online platforms.
Expansion and Global Reach
Inspired’s Virtual Sports portfolio has garnered widespread acclaim, captivating audiences across 35 countries through more than 32,000 retail channels and over 100 websites. The company’s innovative approach has not only attracted a global player base but has also solidified its position as a premier provider of virtual gaming content.
Betfred’s Endorsement
Mark Stebbings, the COO of Betfred Group, underscores the significance of Inspired’s virtual offerings within their retail venues. He commends Inspired’s commitment to innovation and acknowledges the popularity of these virtual experiences among Betfred’s diverse customer base. This endorsement speaks volumes about the quality and appeal of Inspired’s content.
Longstanding Partnership
The enduring partnership between Inspired and Betfred is rooted in mutual success and shared vision. Both companies have adapted swiftly to market trends, particularly evidenced by Betfred’s early adoption of diverse content channels within the UK LBO sector. This strategic foresight has proven instrumental in engaging players, especially during challenging periods such as the Covid-19 lockdowns.
Continuous Innovation
Steve Rogers, Inspired’s Chief Commercial Officer for Virtual Sports, emphasizes the company’s dedication to innovation. The ability to adapt and evolve has been pivotal in maintaining a competitive edge. Rogers highlights how Inspired’s virtual offerings have not only sustained customer interest but have also expanded their market presence globally.
Financial Resilience
Inspired’s resilience in the face of adversity is evident in its recent financial performance. Despite challenges posed by pandemic-related restrictions, the company demonstrated remarkable recovery, achieving a notable 166% year-on-year revenue increase. This rebound underscores the strength and viability of Inspired’s business model.
The success story of Inspired and Betfred is a testament to strategic collaboration and unwavering commitment to excellence. Inspired’s Virtual Sports offerings continue to captivate audiences worldwide, supported by a robust network of retail channels and online platforms. As both companies look ahead, the future promises further innovation and growth in the dynamic landscape of virtual gaming.