Betfred, a prominent name in sports sponsorship, is further deepening its involvement in Rugby League, embarking on a new phase of collaboration that underscores its commitment to the sport. The partnership, which has evolved significantly since Betfred became the title sponsor of the Betfred Super League in 2017, now extends to encompassing roles with the England men’s, women’s, and wheelchair rugby league teams, particularly leading up to the Rugby League World Cup later this year.
Evolution of Partnership
Since its initial sponsorship of the Betfred Super League, Betfred has demonstrated a steadfast commitment to Rugby League, standing by the sport even during the challenging circumstances brought about by the Covid-19 pandemic. This enduring support has facilitated the growth and visibility of rugby league across various levels, from the professional men’s league to the burgeoning women’s and wheelchair competitions.
Women’s and Wheelchair Rugby League
A notable highlight of Betfred’s involvement is its groundbreaking support for women’s and wheelchair rugby league. In 2019, Betfred became the inaugural sponsor of the Women’s Super League, a pivotal moment that helped pave the way for increased opportunities and visibility for women in the sport. Additionally, Betfred’s sponsorship extends to the Betfred Women’s Challenge Cup, Wheelchair Super League, and Challenge Cup, reflecting the company’s dedication to promoting inclusivity within rugby league.
Mid-Season Internationals Kickoff
The commencement of the Mid-Season Internationals marks the launch of this expanded partnership, coinciding with England’s matchups against the Combined Nations All Stars, France (women’s), and France (wheelchair). These fixtures serve as a testament to the sport’s inclusivity and diversity, showcasing the talents and dedication of athletes across various formats of rugby league.
Fred Done’s Perspective
Fred Done, the founder of Betfred, expressed pride in the company’s association with Rugby League, emphasizing the natural alignment between Betfred’s values and the spirit of the sport. This sentiment is particularly evident in Betfred’s extended partnership with the England teams gearing up for the highly anticipated Rugby League World Cup, to be held on home soil.
Vision for the Future
Looking ahead, Ralph Rimmer, Chief Executive of the Rugby Football League, articulated a vision of success for the partnership, with hopes of England’s teams making significant strides during the World Cup. The alignment of Betfred’s sponsorship with the pinnacle of rugby league competition underscores the mutual ambition to propel the sport to new heights.