Betano, a prominent name in the world of online sports betting, has solidified its position in Portuguese football through a significant partnership with FC Porto. This collaboration marks FC Porto’s third such alliance in 40 years—a testament to Betano’s growing influence and the club’s commitment to enduring partnerships.
The Significance of the Partnership
George Daskalakis, CEO of Kaizen Gaming, expressed enthusiasm about the alliance, emphasizing FC Porto’s stature both nationally and internationally. He highlighted the importance of aligning with a club that values long-term relationships, viewing it as a vote of confidence in Betano’s brand and its dedication to Portuguese football.
FC Porto President Jorge Nuno Pinto da Costa echoed this sentiment, emphasizing the club’s tradition of associating with esteemed brands. He characterized the partnership with Betano as a collaboration between a leading club and a reference brand, reflecting FC Porto’s uncompromising standards both on and off the field.
Betano’s Expansion in Football Sponsorship
Betano’s relationship with FC Porto began during the 2021/22 season, initially as the club’s official betting sponsor. This agreement has since evolved into a more substantial partnership, with Betano’s logo prominently displayed on FC Porto’s blue and white jerseys—a symbol of mutual trust and ambition.
Kaizen Gaming, Betano’s parent company, boasts an extensive football sponsorship portfolio across Europe and Latin America. Beyond Betano, Kaizen Gaming operates the Greek-based online sportsbook Stoiximan and partners with several prestigious clubs worldwide.
A Broadening Portfolio of Partnerships
Kaizen Gaming’s partnership roster extends beyond Portugal, encompassing renowned clubs in Brazil, Chile, Romania, and Greece. This global network underscores Betano’s and Stoiximan’s commitment to supporting football at various levels, from local teams to internationally recognized giants.
Partner clubs such as Fluminense & Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile, FCSB and Universitatea in Craiova in Romania, and Olympiacos and PAOK FC in Greece highlight the diverse reach and impact of Kaizen Gaming’s sponsorship initiatives.
Betano’s Strategic Alliance: A Milestone in Football Sponsorship
Betano’s deepening partnership with FC Porto reflects a broader trend of synergistic collaborations between sports betting operators and top-tier football clubs. This alliance not only elevates Betano’s visibility but also underscores the shared values and aspirations between the brand and FC Porto—a commitment to excellence and enduring success in the world of football.