In a significant industry development, Slot Factory, the B2B arm of InTouch Games, has inked a partnership deal with William Hill, paving the way for the integration of Slot Factory’s original games into William Hill’s platforms. The initial launch will feature “Big Box Bonus,” with plans for a series of releases throughout 2022.
Slot Factory’s Growth Strategy
Slot Factory is renowned for its in-house game development, a practice that sets it apart in the UK market. Prior to this partnership, the company tested its games on its own B2C platforms, gauging player response and fine-tuning offerings before wider distribution. This strategic approach ensures that only the most engaging and successful games reach the broader market.
Partnering with William Hill
Craig Staples, Director of Gaming Content at William Hill, expressed enthusiasm for the collaboration: “We are delighted to add Slot Factory to our list of partners. The dedication their team puts into creating their games in-house, combined with their strength in the UK market makes them a credible partner.” This sentiment reflects William Hill’s commitment to enhancing player experiences through innovative game content.
Industry Consolidation and Acquisitions
InTouch Games, Slot Factory’s parent company, recently underwent a significant change with its acquisition by Skywind Group. This acquisition underscores the dynamic nature of the iGaming sector, where companies seek strategic partnerships and acquisitions to bolster their market presence.
Furthermore, William Hill’s European operations are slated to be acquired by 888 Holdings later in 2022. The £2.2bn ($2.7bn) acquisition deal, finalized in September 2021, signifies 888 Holdings’ ambitions for expansion within the European gaming market.
Slot Factory’s Market Reach
Slot Factory has been actively expanding its footprint through various partnerships with gaming operators. Notably, in March 2022, the company secured a distribution agreement with NetBet, further solidifying its position as a key player in the industry.
Future Prospects
Charles Mott, Head of Commercial at Slot Factory, highlighted the significance of the collaboration with William Hill: “It’s an incredible opportunity for us to continue growing our presence. William Hill is focused on delivering the best gaming experience for its players and we are well positioned to contribute to this player offering.” This partnership promises exciting prospects for both companies and underscores the evolution of the iGaming landscape.
Slot Factory’s integration with William Hill represents a pivotal moment in the company’s trajectory, aligning with broader industry trends characterized by strategic partnerships and acquisitions. As Slot Factory’s games become accessible to a wider audience through William Hill’s platforms, the future of iGaming continues to evolve, driven by innovation and collaboration.