Everton Football Club, a renowned name in English football, is set to embark on a groundbreaking partnership with Stake.com, commencing on 1st July 2022. This landmark deal marks the largest front-of-shirt agreement in Everton’s history, with Stake.com’s branding prominently displayed on both the men’s and women’s playing shirts. Beyond this, the partnership extends to Finch Farm, the club’s training ground, and encompasses prominent visibility at Goodison Park, the revered stadium that Everton calls home.
Stake.com: A Growing Force
Stake.com, recognized globally as a cryptocurrency betting operator, has secured exclusive rights as an online casino and sportsbook in the UK, fully licensed by the UK’s Gambling Commission. This partnership with Everton adds to Stake.com’s impressive roster of sports affiliations, including a recent collaboration with the UFC across Latin America and Asia.
Diverse Brand Portfolio
Noteworthy figures like Argentina’s Sergio Aguero, rap icon Drake, and UFC champions Israel Adesanya and Jose Aldo headline Stake.com’s roster of global ambassadors. This diverse lineup underscores Stake.com’s strategic foray into the sports and entertainment realm.
Everton’s Strategic Move
For Everton, this partnership with Stake.com forms a pivotal part of its revenue growth strategy. Following the early termination of its deal with Cazoo, Everton has strategically positioned itself to align with Stake.com, showcasing its agility in navigating competitive landscapes and strengthening its financial standing.
Leadership Perspectives
Denise Barrett-Baxendale, Everton’s Chief Executive, praises Stake.com’s ambition and growth trajectory, highlighting the anticipation of collaborative initiatives that will resonate with local and international supporters alike. Akhil Sarin, Stake.com’s Head of Acquisition, echoes this sentiment, emphasizing the pride in partnering with Everton, a club revered for its rich heritage and passionate fanbase.
The Everton-Stake.com partnership signifies a union of tradition and innovation, with Everton leveraging this alliance to propel its revenue objectives while Stake.com solidifies its foothold in the sports industry. As both entities embark on this journey, the anticipation is high for the unveiling of collaborative ventures that will captivate audiences worldwide.