Microgame, a prominent gaming provider, has solidified its position as a leading distributor in the region by partnering with Lady Luck Games. This collaboration allows Microgame to power over 50 operators and their combined 130 brands, making it the largest player in the market. Lady Luck Games, with its extensive portfolio of captivating titles, including The Treasures of Tizoc, Mr. Alchemister, Valholl: Wild Hammers, Beetle Bailey, Astro Anna, and SpinJoy Society Megaways, will now be available to Italian customers. This strategic partnership marks an important milestone for Lady Luck Games and signifies Microgame’s commitment to offering the best online gaming experience to its customers.
Microgame’s Strategic Italian Partnership:
Recognizing Italy as the second-largest market in Europe, Lady Luck Games Co-Founder and CEO, Mads Jørgensen, expresses excitement about entering the Italian market through Microgame. He considers Microgame to be the ideal strategic partner, emphasizing their extensive presence and distribution reach in the region. Jørgensen views this collaboration as a significant step forward for Lady Luck Games and anticipates many more opportunities to come.
Microgame’s Focus on the Customer Experience:
Microgame CEO, Marco Castaldo, aims to provide the ultimate online gaming experience to its customers. He praises Lady Luck Games for their visually appealing and entertaining products, highlighting their compatibility with Microgame’s objectives. Castaldo is enthusiastic about partnering with this young gaming provider and looks forward to a fruitful collaboration that benefits both companies and enhances the gaming experience for Italian players.
Raw iGaming’s Acquisition of Lady Luck’s Spigo Asset Portfolio:
In a recent development, Raw iGaming acquired Lady Luck’s Spigo asset portfolio, which includes casual games, a platform, and a customer base. This purchase allows Raw iGaming to diversify its offering by entering the more commoditized gaming spaces. Raw iGaming’s CEO, Tom Wood, views this acquisition as another significant step in the company’s evolution. By expanding their product range, Raw aims to cater to every channel of the gaming industry and deliver premium gaming experiences to their customers.
Raw iGaming’s Enhanced Portfolio:
As part of the Spigo asset portfolio, Raw gains access to a variety of engaging games, including Yatzy, Backgammon, Solitaire, Match 3, and various slot games. This expanded portfolio enables Raw to offer a more comprehensive selection of games, appealing to a wider audience and enhancing their market presence. By diversifying their offerings, Raw iGaming can better cater to the diverse preferences of players in the gaming industry.
Microgame’s Collaboration with Flows for Innovation:
Further reinforcing its commitment to innovation, Microgame recently signed an agreement with Flows to utilize their no-code innovation platform. This partnership allows Microgame to leverage Flows’ cutting-edge technology to enhance their offerings and streamline their operations. By embracing this innovative approach, Microgame aims to provide an even better gaming experience to its customers, leveraging the power of technology and creative solutions.
Microgame’s partnership with Lady Luck Games marks a significant development in the Italian gaming market. With Microgame’s extensive distribution reach and Lady Luck Games’ captivating portfolio, Italian players can expect a more diverse and enjoyable gaming experience. Furthermore, Raw iGaming’s acquisition of Lady Luck’s Spigo asset portfolio and Microgame’s collaboration with Flows for innovation showcase the industry’s dynamic nature and commitment to providing premium gaming products. As the gaming industry continues to evolve, these strategic partnerships and expansions contribute to a thriving and customer-centric gaming ecosystem in Italy.