In a strategic move following Brazil’s recent legalization of online gambling, NeoGames has entered into a pivotal partnership with Big Brazil, a company licensed by Caesars Entertainment and William Hill US to operate in South America. This collaboration aims to propel Big Brazil into the burgeoning Brazilian iGaming market, leveraging NeoGames’ advanced technologies and comprehensive iGaming solutions.
Key Details of the Partnership
NeoGames, a renowned technology provider in the iGaming industry, will play a pivotal role in supporting Big Brazil’s market entry and expansion efforts in Brazil. The scope of this partnership includes the deployment of NeoGames’ cutting-edge Player Account Management (PAM) system, sportsbook solution, online gaming offerings, and platform services.
Tsachi Maimon, President and Head of iGaming at NeoGames, expressed enthusiasm about the collaboration, highlighting the shared vision and ambitious plans of both companies for the Brazilian market. He emphasized NeoGames’ commitment to supporting Big Brazil’s journey towards becoming a leading player in Brazil’s regulated iGaming landscape.
Strategic Vision
Andre Feldman, Co-Founder and President of Big Brazil, articulated the company’s strategic objectives, aiming to establish their brand as the premier choice for players in Brazil’s regulated iGaming sector. Feldman emphasized the importance of selecting a partner like NeoGames, aligning with their commitment and vision for market dominance.
NeoGames’ Diverse Gaming Portfolio
NeoGames boasts a diverse portfolio of gaming offerings, including eInstant, escratch, keno, and lottery games. This suite of products has previously been leveraged successfully by Caesars Entertainment in North American markets, underscoring NeoGames’ track record in delivering engaging and compliant gaming solutions.
Regulatory Landscape
The passage of Brazil’s iGaming bill by the Senate in December signals significant opportunities amid a backdrop of regulatory evolution and industry transformation. Despite certain controversies surrounding the bill, industry leaders like NeoGames and Big Brazil are poised to capitalize on the opening of Brazil’s iGaming market.
Closing Thoughts
The partnership between NeoGames and Big Brazil signifies a strategic alliance aimed at capitalizing on Brazil’s burgeoning iGaming market. By leveraging NeoGames’ advanced technologies and Big Brazil’s market expertise, the collaboration is poised to drive innovation and set new standards in the Brazilian iGaming landscape.
NeoGames and Big Brazil are poised to capitalize on Brazil’s emerging iGaming sector following recent legalization. The partnership highlights a strategic alignment aimed at market leadership and innovation, underscoring the potential for growth and expansion in this dynamic industry.