In a strategic move aimed at enriching the racing offerings within Kambi’s sportsbook, BetMakers and Kambi have finalized a partnership agreement. This collaboration signifies a significant step towards integrating BetMakers’ cutting-edge Price Manager fixed odds platform and global racing data services into Kambi’s sportsbook through its Global Betting Services division.
Key Features of the Collaboration
The agreement between BetMakers and Kambi involves the integration of BetMakers’ Price Manager fixed odds platform into Kambi’s existing racing product and pricing capabilities. This integration will bring forth a host of benefits, enhancing the overall racing experience for Kambi’s partners and bettors, particularly targeting markets in the UK and Ireland.
BetMakers’ Price Manager fixed odds solution includes comprehensive price management capabilities, automated trading strategies, and a proprietary rating and pricing model. By incorporating these advanced features into Kambi’s sportsbook, both companies aim to elevate the quality of racing offerings for their customers.
Expanding Global Racing Data Services
As part of this collaboration, BetMakers will also provide Kambi with valuable data services sourced from various rights holders and content providers. This data will enhance Kambi’s ability to offer comprehensive and accurate racing information to its users, catering especially to the preferences of the UK and Ireland markets.
Insights from Industry Leaders
Jamie McKittrick, Kambi’s Senior Vice President of Commercial Operations, emphasized the significance of this partnership in serving the evolving UK and Ireland market. He highlighted BetMakers’ extensive coverage and heritage in serving tier one operators as key factors in choosing to integrate their solutions.
BetMakers CEO Jake Henson expressed excitement about the partnership, emphasizing that this agreement represents a crucial milestone in expanding BetMakers’ Price Manager fixed odds solution into new global markets through esteemed partners like Kambi. The selection of Price Manager by Kambi underscores the robustness and advancement of BetMakers’ offerings.
Driving Innovation and Advancement
This partnership is aligned with BetMakers’ recent acquisition of assets from Racelab Global, particularly ProForm and Odds Engine. This strategic acquisition aimed to bolster BetMakers’ technological capabilities, setting the stage for further innovation and the development of leading-edge betting products.
The collaboration between BetMakers and Kambi marks a significant advancement in the realm of racing offerings within sportsbooks. By leveraging BetMakers’ Price Manager fixed odds platform and global racing data services, Kambi is poised to enhance its racing product, providing an enriched experience for its partners and bettors, particularly focusing on the UK and Ireland markets. This partnership reflects a commitment to innovation and customer-centric solutions in the dynamic landscape of sports betting.