In a move towards global expansion, B90 Holdings has unveiled plans to enhance the reach and offerings of its prominent affiliate, Oddsen.nu. With a robust history spanning over twenty years in Norway, Oddsen.nu has solidified its presence as a leading online sports betting platform, renowned for its provision of free betting tips and achieving a noteworthy 4% return on turnover since 2001.
Key Strengths and Initiatives
Oddsen.nu stands out through its comprehensive coverage of various bookmakers and lucrative casino bonuses, a strength highlighted by Ronny Breivik, B90 Holdings’ Executive Chairman. Breivik expressed eagerness to capitalize on the platform’s extensive regional insights and broaden its international community reach.
Expansion Strategy
The immediate focus for Oddsen.nu is the translation of its platform into English, marking the initial step in a series of planned language expansions. Beyond linguistic adaptations, the platform is set to introduce a globally accessible “Player of the Month” competition within its forum. This competition will allow participants to share betting tips and compete for prizes based on their betting returns, fostering engagement and interactivity on a broader scale.
B90 Holdings’ Growth Trajectory
The announcement aligns with B90 Holdings’ broader strategic evolution towards business-to-business (B2B) operations, exemplified by the recent relaunch of Bet90.com. Concurrently, B90 Holdings has been active in securing funds and completing strategic acquisitions to fortify its market position.
Financial Endeavors
B90 Holdings’ growth strategy has seen successful fundraising efforts, notably raising £2 million ($2.4 million) through the issuance of new ordinary shares in September 2023. This financial backing underscores the company’s commitment to expansion and innovation within the online gambling sector.
Acquisitions and Market Penetration
In addition to its financial endeavors, B90 Holdings has pursued targeted acquisitions to augment its capabilities. Notably, the acquisition of Emwys AB, a Swedish-based marketing firm specializing in online gambling, further bolsters B90 Holdings’ portfolio and strengthens its foothold in key markets.
Looking Ahead
As Oddsen.nu gears up for its global expansion, under the stewardship of B90 Holdings, the stage is set for a new chapter in its journey. Leveraging a wealth of experience and a keen understanding of diverse regions, Oddsen.nu is poised to extend its reach and cater to a broader audience of sports betting enthusiasts worldwide.
This strategic pivot not only reflects B90 Holdings’ commitment to growth and diversification but also signifies the continued evolution of the online gambling industry towards more expansive and inclusive offerings on a global scale.