Tradedoubler, a prominent player in the affiliate marketing field, has entered into a partnership with Rightlander, a leading provider of compliance tools for affiliates in the gambling industry. This collaboration aims to mitigate brand damage and improve the quality of traffic by closely monitoring Tradedoubler’s partner sites, social media channels, email communications, instant messages, and more. With a focus on upholding brand guidelines and ensuring accurate pricing and descriptions, Rightlander’s comprehensive monitoring solutions will assist Tradedoubler in enhancing network quality and fostering a successful partnership.
Tradedoubler’s Commitment to Quality:
James Maley, Tradedoubler Director International, Publisher & Network, expressed his satisfaction with the collaboration, emphasizing Tradedoubler’s dedication to maintaining high network quality. By utilizing Rightlander’s services, Tradedoubler aims to strengthen its compliance efforts and cultivate a fruitful relationship.
Rightlander’s Advanced Compliance Tools:
Rightlander, which recently launched the innovative “Smart Workbench” in October, is committed to significantly reducing the compliance workload in marketing. Recognizing the challenges faced by networks and marketplaces in ensuring content compliance for their merchants and clients, Rightlander has focused on developing cutting-edge tools. Their platform enables the discovery of new publisher content, regular monitoring for compliance, and the use of the new Screen product, which evaluates affiliate content. Ian Sims, Rightlander Founder, expressed delight in securing a client of Tradedoubler’s stature, highlighting the rewarding nature of receiving endorsements for their network proposition.
Addressing the Grey Area of Responsible Gambling:
Responsible gambling has long been a more ambiguous subject within the affiliate sector compared to operators and suppliers. In response to this challenge, the trade body Responsible Affiliates in Gambling was established in May 2019. By partnering with Rightlander, Tradedoubler demonstrates its commitment to responsible gambling practices and aligns itself with industry initiatives striving to ensure compliance and ethical standards are met.
The partnership between Tradedoubler and Rightlander marks a significant step forward in enhancing compliance monitoring within the gambling industry’s affiliate sector. Through the implementation of Rightlander’s comprehensive tools, Tradedoubler aims to reduce brand damage and low-quality traffic, ultimately improving network quality. As responsible gambling continues to be a priority, the collaboration between these industry leaders demonstrates a commitment to maintaining compliance, fostering trust, and upholding ethical standards. With the endorsement of Rightlander’s compliance solutions, Tradedoubler strengthens its position as a respected affiliate marketing entity in the ever-evolving gambling industry.