In the realm of Philippine gaming and hospitality, anticipation is mounting for the unveiling of Solaire Resort North, the latest integrated resort by Bloomberry Resorts Corp. Scheduled to open its doors on May 25th, this new venture represents a significant expansion of Bloomberry’s footprint, marking its second integrated resort (IR) after the successful Solaire Resort Entertainment City.
Development Strategy and Timeline
According to Enrique Razon Jr., Chairman and CEO of Bloomberry Resorts Corp., Solaire Resort North is poised to achieve full operational capacity within a two-year timeframe post-opening. Razon outlined a strategic roadmap during Bloomberry’s annual stockholders meeting, emphasizing that it would take approximately one year to achieve initial operational levels, with full ramp-up anticipated within the second year of operations.
Property Details and Ambitious Plans
Situated in Quezon City on a sprawling 1.3-hectare site, Solaire Resort North promises a luxurious experience with 526 guest rooms and suites. The resort’s gaming offerings will feature 2,669 electronic gaming machines and 163 tables, accompanied by a range of non-gaming attractions to cater to diverse interests.
Market Impact and Industry Competitiveness
Razon’s vision for Solaire Resort North extends beyond mere expansion; he sees it as a catalyst for elevating the regional competitiveness of the Philippine gaming industry. The resort aims to introduce Bloomberry’s signature five-star brand of leisure entertainment to a broader domestic market while positioning itself as a key player in the Asia-Pacific gaming landscape.
Strategic Development Approach
Bloomberry’s growth strategy is carefully calibrated. Razon clarified that the company’s focus will be on maximizing the potential of Solaire Resort North before embarking on any new projects. The development of a third IR in Cavite, Manila’s south, is contingent upon the successful ramp-up of the Quezon City property.
Future Prospects and Expansion Plans
Looking ahead, Razon emphasized the pivotal role that Solaire Resort North will play in strengthening Bloomberry’s market position and leveraging increasing demand for gaming entertainment in the Philippines and across the broader Asia-Pacific region. With this new resort and the recent launch of remote gaming offerings, Bloomberry is poised for sustained growth and enhanced market penetration.
Solaire Resort North represents a significant milestone in Bloomberry’s strategic expansion efforts. Its successful establishment and subsequent ramp-up will not only consolidate Bloomberry’s domestic presence but also reinforce its competitive standing within the dynamic Asia-Pacific gaming sector. The resort’s launch heralds a new era of gaming and leisure entertainment, offering an exciting prospect for enthusiasts and industry observers alike. As Bloomberry gears up for this transformative journey, all eyes are on the unveiling of Solaire Resort North and its subsequent evolution over the coming years.