Safer Gambling Week, an annual initiative organized by the British Amusement Catering Trade Association (Bacta), the Lotteries Council, and the Bingo Association, in collaboration with the Betting and Gaming Council (BGC), is set to mark its fifth year in 2022. Scheduled from October 17th to 23rd, this week-long campaign aims to amplify the message of responsible gambling across the entire industry.
Uniting for Safer Gambling
The overarching goal of Safer Gambling Week is to bring together stakeholders from the gambling sector to reinforce responsible gambling practices and raise awareness about the tools and resources available to customers. By fostering collaboration among industry players, the campaign strives to champion higher standards and ensure that gambling remains an enjoyable and safe activity for all participants.
Michael Dugher, Chief Executive of the BGC, underscores the significance of this initiative in driving positive change within the industry. He highlights the declining rates of problem gambling and attributes this progress to ongoing efforts by regulated entities. Dugher emphasizes that Safer Gambling Week serves as a testament to the industry’s unwavering commitment to continually elevate its standards.
Promoting Responsible Practices
During Safer Gambling Week, various activities and campaigns will highlight the importance of responsible gambling practices. These efforts will spotlight existing tools, such as deposit limits, that empower customers to maintain control over their gambling habits. The effectiveness of these tools was demonstrated during the 2021 campaign, which saw a notable 17% increase in their utilization compared to the preceding four-week period.
Industry Commitment
The Bingo Association’s Chief Executive, Miles Baron, echoes the sentiment that Safer Gambling Week is instrumental in reinforcing the sector’s dedication to social responsibility. As a venue-based business, the bingo industry recognizes its unique position to engage directly with customers and disseminate crucial safer gambling messages.
Differentiating Regulated and Unlicensed Markets
Dugher further emphasizes the distinction between the regulated gambling industry and the unlicensed online black market. He highlights that regulated operators adhere to stringent safeguards, such as the whistle-to-whistle ban on TV betting ads during live sports and robust age verification protocols. This differentiation underscores the industry’s commitment to maintaining integrity and protecting consumers.
Impact and Outcomes
Safer Gambling Week is not merely an isolated event but part of a broader commitment to fostering a culture of responsible gambling year-round. By promoting safer gambling practices and encouraging the use of protective tools, the industry aims to cultivate a safer and more sustainable gambling environment.
Safer Gambling Week stands as a pivotal moment for the gambling industry to showcase its dedication to responsible practices and consumer protection. Through collaborative efforts and ongoing initiatives, stakeholders are actively working towards ensuring that gambling remains an enjoyable and safe form of entertainment for all. As the industry continues to evolve, events like Safer Gambling Week serve as essential touchpoints for reinforcing these critical messages and driving positive change.