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UK & EuropeScientific Games' Strategic Expansion in European Lottery Market

Scientific Games’ Strategic Expansion in European Lottery Market

Scientific Games, a key player in the global lottery industry, has recently extended its partnership with the National Lottery in Poland, known as Totalizator Sportowy. This extension underscores their commitment to offering innovative lottery products, particularly instant scratch card games, to Polish players. Notably, their collaboration has seen the introduction of the ‘I Love Big Cash’ scratch card game, leveraging cutting-edge Dimension technology.

Expanding Partnership with Totalizator Sportowy:
Totalizator Sportowy’s decision to prolong its agreement with Scientific Games highlights their mutual dedication to fostering responsible growth within the lottery sector. Katarzyna Woznica-Borkowska, Manager of Instant Products at Totalizator Sportowy, emphasized the importance of this collaboration in generating proceeds for Polish sport and culture. This enduring partnership, initiated over two decades ago, has yielded substantial results, with a remarkable 39% increase in sales of instant scratch card games since 2020.

Innovative Technology and Game Development:
A key driver behind this success is Scientific Games’ relentless pursuit of innovation. The utilization of Dimension technology in developing the ‘I Love Big Cash’ scratch card game underscores their commitment to delivering engaging and rewarding gaming experiences. By harnessing cutting-edge technology, they aim to captivate players and drive sustained growth in the Polish lottery market. This strategic approach reflects their long-term vision and proactive stance in meeting evolving consumer demands.

Strategic Portfolio Planning and Growth Initiatives:
Kevin Anderson, Vice President of Global Strategic Accounts at Scientific Games, reiterated their dedication to driving meaningful growth in the instant product category. Through strategic portfolio planning and the introduction of more innovative games, they aim to enhance player engagement and maximize revenue potential. This forward-thinking strategy underscores their position as a trusted partner for Totalizator Sportowy and reinforces their commitment to delivering value over the long term.

European Expansion and Global Reach:
Scientific Games’ collaboration with Totalizator Sportowy is emblematic of their broader footprint in the European lottery market. With partnerships spanning 114 government-regulated lotteries worldwide, including 50 in Europe alone, they have established themselves as a leading provider of lottery solutions. This expansion strategy aligns with their goal of leveraging synergies across diverse markets to drive sustainable growth and deliver exceptional value to stakeholders.

Comparable Success with Eesti Loto:
This extension with Totalizator Sportowy echoes a similar deal recently struck with the national lottery of Estonia, Eesti Loto. Like their partnership in Poland, the collaboration with Eesti Loto has stood the test of time, spanning over two decades. Such enduring relationships underscore Scientific Games’ reputation for reliability, innovation, and customer-centricity, positioning them as a preferred partner for lottery operators worldwide.

Scientific Games’ extended partnership with Totalizator Sportowy reflects their commitment to driving growth and innovation in the European lottery market. By leveraging advanced technology, strategic planning, and a customer-focused approach, they aim to deliver compelling gaming experiences and generate significant proceeds for the benefit of Polish sport and culture. This strategic expansion aligns with their broader vision of establishing enduring partnerships, driving sustainable growth, and cementing their position as a global leader in the lottery industry.

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