Sports Information Services (SIS) solidifies its commitment to showcasing the excitement of Spanish horseracing with an extended partnership with the Asociación de Hipodromos Españoles. This three-year extension marks a continued collaboration aimed at bringing the thrill of Spanish racing to global audiences.
Expanding Racing Portfolio:
With an extensive calendar boasting 90 group contests, SIS retains the rights to broadcast up to 500 annual meetings, encompassing the pulsating action from six prominent racetracks across Spain. From the picturesque San Sebastian to the historic Hipódromo de la Zarzuela, racing enthusiasts worldwide can witness the drama unfold from these renowned venues.
Endorsement from Asociación de Hipodromos Españoles:
Rafael Marquez Ojea, President of Asociación de Hipodromos Españoles, acknowledges the pivotal role SIS has played since 2019 in amplifying the reach of Spanish horseracing. The extension of this partnership reflects a strategic move to bolster their presence in the global betting industry, ensuring heightened visibility for their captivating array of races.
Global Expansion:
SIS’s partnership extension in Spain is part of a broader strategy to diversify its 24/7 betting portfolio. In addition to the Spanish collaboration, SIS recently expanded its horizons by securing deals in Poland and forging a deeper alliance with the Korea Racing Authority. These endeavors underscore SIS’s commitment to catering to diverse audiences and fostering international racing connections.
Insight from SIS:
Conall McSorley, Head of Racing at SIS, emphasizes the significance of the Spanish market in their racing portfolio. He underscores the integral role played by Spanish horseracing in enriching their live racing offerings and acknowledges its growing quality, further solidifying its importance in the global racing landscape.
The extension of SIS’s partnership with the Asociación de Hipodromos Españoles not only signifies a continuation of their collaborative success but also highlights the enduring allure of Spanish horseracing on the international stage. As SIS continues to expand its horizons, forging connections across borders, racing enthusiasts can look forward to experiencing the thrills of Spanish racing for years to come.