Scientific Games and Loterija Slovenije, Slovenia’s National Lottery, have inked an exclusive contract, reinforcing their continuous partnership in instant games. This collaboration, spanning five years with a potential extension, comes on the heels of Loterija Slovenije’s remarkable 26% growth in instant game sales over the past four years.
Partnership Dynamics:
Since joining forces six years ago, Scientific Games has been instrumental in providing Loterija Slovenije with a suite of services including instant game design, management, licensed brand services, data analytics, retailer insights, sales support, and manufacturing. Their latest joint venture featured a high-priced game incorporating an Advent calendar and an extended play option worth €10 ($10.72).
Loterija Slovenije’s Perspective:
Romana Girandon, CEO and President of Loterija Slovenije, expressed optimism about the partnership’s potential to propel their Srecka games portfolio forward. Girandon highlighted the alignment of their goals with Scientific Games, aiming to responsibly expand their product line and channel proceeds towards beneficial causes.
Scientific Games’ Expertise:
Kevin Anderson, VP of Global Strategic Accounts at Scientific Games, emphasized the company’s commitment to enhancing the partnership with Loterija Slovenije. Anderson underscored the role of data analytics and portfolio management in driving sales performance and ensuring captivating gaming experiences for Slovenian players.
European Expansion:
This collaboration with Loterija Slovenije marks the fourth European lottery partnership announcement by Scientific Games this month, following agreements with Poland, WestLotto in Germany, and Eesti Loto in Estonia. Such strategic alliances underscore Scientific Games’ commitment to fostering growth and innovation across the European lottery landscape.
The extended partnership between Scientific Games and Loterija Slovenije signifies a concerted effort to capitalize on market potential and deliver enriching gaming experiences to Slovenian players. With a focus on data-driven insights and responsible growth, this collaboration sets a promising trajectory for the evolution of instant games in Slovenia’s lottery ecosystem.