EveryMatrix’s OddsMatrix, powered by EveryMatrix, continues its expansion in the sports betting industry by joining forces with Kiron Interactive, a leading global technology and software company. This partnership aims to enhance the virtual sports experience for customers and provide a wider range of offerings through the OddsMatrix Sports Data Feeds. With the virtual sports betting vertical gaining significant traction in recent years, this collaboration is poised to further strengthen both companies’ positions in the market.
Expanding the Data Feeds:
OddsMatrix, renowned for its comprehensive coverage of major sports and esports events, has added Kiron Interactive’s virtual sports portfolio to its Data Feeds product suite. This integration enables OddsMatrix Sports Data Feeds clients to access odds, streaming, and settlement services for over 10 premium virtual sports provided by Kiron Interactive. By incorporating Kiron’s extensive experience and impressive range of virtual sports, OddsMatrix aims to enrich its existing sports data offerings and cater to the growing demand in the virtual sports betting landscape.
The Significance of the Partnership:
Alexander Jones, the Business Development Officer at OddsMatrix, expressed his delight at the collaboration, highlighting the increasing importance of virtual sports in the betting industry. Acknowledging Kiron Interactive’s expertise and diverse virtual sports portfolio, Jones emphasized the positive impact this partnership would have on the OddsMatrix sports data offering. The inclusion of Kiron’s virtual sports in the Data Feeds product suite aligns with OddsMatrix’s commitment to delivering top-notch services and meeting the evolving needs of its customers.
Benefits for Kiron Interactive:
Steven Spartinos, Co-CEO of Kiron Interactive, emphasized the value of partnering with a trusted brand like OddsMatrix. Spartinos anticipates that this collaboration will introduce Kiron’s virtual sports content to a broader customer base, driving revenue growth for the company. As Kiron strives to provide the best possible virtual sports experience, Spartinos believes that aligning with the right partners across regions and verticals is instrumental in achieving this goal. By leveraging the extensive reach and reputation of OddsMatrix, Kiron Interactive aims to further solidify its position as a leading provider of virtual sports solutions.
OddsMatrix’s Remarkable Performance:
In October 2022, OddsMatrix made headlines within the company by achieving a record-breaking turnover of €1 billion ($992 million) in 2022. This remarkable milestone was reached during the third quarter, coming close to but surpassing the previous year’s performance. The company’s consistent growth in turnover reflects its strong market presence and customer trust. The collaboration with Kiron Interactive further bolsters OddsMatrix’s position as a leading player in the sports betting industry.
The partnership between OddsMatrix and Kiron Interactive marks a significant step forward in the realm of virtual sports betting. By incorporating Kiron’s virtual sports portfolio into its Data Feeds product suite, OddsMatrix enhances its offerings and caters to the growing demand for virtual sports experiences. The collaboration is expected to introduce Kiron’s content to a broader customer base, driving revenue growth for the company. OddsMatrix’s exceptional performance, with a record-breaking turnover in 2022, underlines its prominence and sets the stage for continued success in the industry. As virtual sports continue to captivate bettors worldwide, this partnership solidifies both companies’ positions at the forefront of this exciting betting vertical.