SIS and Premier Greyhound Racing (PGR) have collaboratively revamped the greyhound race time schedule in the UK, aiming to optimize the experience for both betting operators and viewers. The adjustments, set to debut on 20th May, involve fine-tuning morning and evening fixtures. This strategic move intends to streamline customer navigation through racing schedules and enhance trackside operations. Such adaptations underscore the commitment of stakeholders to delivering superior service in the greyhound racing arena.
Revised Schedule Overview:
The revised schedule introduces subtle yet impactful modifications. Morning races will commence slightly later at 11:01 and 11:09, catering to the preferences of both punters and operational efficiency. Conversely, evening races, tailored for a retail audience, are scheduled to kick off at 18:08. These adjustments reflect a thoughtful balance between meeting customer needs and optimizing logistical processes.
Stakeholder Insights:
Terry Mahoney, ARC’s Head of Business Development, emphasizes the customer-centric approach behind the schedule adjustments. He underscores the importance of agility in meeting evolving demands and ensuring an optimal racing experience for all stakeholders. Similarly, Paul Witten, Managing Director at SIS, underscores the collaborative effort to enhance the greyhound racing service. Grounded in sustainability and flexibility, this approach aims to benefit operators and customers alike, ensuring widespread enjoyment of high-quality racing content.
Strategic Collaboration and Broadcast Expansion:
The strategic collaboration between PGR and Sky Sports Racing, cemented through an exclusive broadcast deal, marks a significant milestone in the greyhound racing landscape. This partnership, effective from 1st January 2024, underscores the commitment to expanding access to racing content. With every race now live-streamed on the attheraces.com platform, viewers can enjoy unparalleled coverage, further elevating the sport’s visibility and accessibility.
The revamped greyhound race time schedule, coupled with strategic collaborations and broadcast expansions, signifies a concerted effort to elevate the UK greyhound racing experience. Through agility, collaboration, and a customer-centric approach, stakeholders aim to ensure that both betting operators and viewers derive maximum value from the sport. As the industry continues to evolve, such initiatives will be pivotal in driving sustained growth and fostering an enduring passion for greyhound racing.