Entain, a prominent player in the gambling industry, has recently achieved significant milestones in the realm of safer gambling.
Overview of Entain’s Safer Gambling Standards:
Entain’s commitment to promoting responsible gambling practices is evident through its attainment of the Advanced Level 3 Standard for online activities and the Advanced Level 2 Standard for land-based operations. These standards, set by GamCare, reflect Entain’s dedication to implementing robust safer gambling measures across its platforms.
Evaluation Criteria and Process:
Entain underwent a rigorous assessment process, encompassing 10 different areas and up to 58 separate criteria. These criteria included a thorough review of the company’s safer gambling strategy, policies, procedures, and controls. Additionally, GamCare conducted interviews with Entain employees and conducted on-site visits to ensure compliance with the standards.
Significance of Achieving the Safer Gambling Standard:
The attainment of the Safer Gambling Standard signifies Entain’s commitment to going above and beyond the requirements of its gambling license. Dan Whitlam, Head of Industry Standards at GamCare, emphasizes the importance of this achievement in promoting responsible gambling practices within the industry.
Integration of Safer Gambling Measures into Business Strategy:
Entain’s Chief Governance Officer, Robert Hoskin, highlights the company’s strategic focus on sustainability and responsibility. By embedding safer gambling measures into its business strategy, Entain reinforces its dedication to promoting a safe and enjoyable gambling environment for its customers.
Industry Recognition and Contribution to Sustainability:
Entain’s achievements extend beyond regulatory compliance, as evidenced by its publication of the 2021 annual and gender pay gap reports. These reports underscore Entain’s commitment to transparency and sustainability, with a particular emphasis on safer gambling initiatives.
Contribution to Charitable Causes:
Entain’s philanthropic efforts are further highlighted by its ranking as the third-largest donor to GambleAware for the 2021/22 period. This recognition underscores Entain’s commitment to supporting charitable causes aimed at addressing problem gambling and promoting responsible gambling practices.
Entain’s attainment of the Safer Gambling Standard, coupled with its philanthropic initiatives and commitment to sustainability, demonstrates the company’s leadership in promoting responsible gambling practices within the industry. Moving forward, Entain remains dedicated to fostering a safe and enjoyable gambling environment for all stakeholders.