1X2 Network, a prominent iGaming provider based in the UK, has significantly strengthened its foothold in the lucrative US market through a strategic partnership with PokerStars, a leading global casino brand. This collaboration marks a pivotal moment in 1X2 Network’s expansion efforts, as it aims to offer American players access to its diverse portfolio of engaging slot, crash, and arcade games.
Partnership with PokerStars:
1X2 Network’s partnership with PokerStars represents a significant milestone in its US expansion strategy. By leveraging PokerStars’ extensive reach and reputation, 1X2 Network gains access to a broader audience of players in the US market. Through this collaboration, PokerStars players in states like Michigan can now enjoy popular titles such as Wolf Strife and Eagle Strike from Iron Dog Studio, along with innovative games like Crashout Maverick, the first aviation-themed crash game to launch in Michigan. Kevin Reid, CEO of 1X2 Network, emphasized the company’s commitment to delivering top-quality games to players worldwide, underscoring the importance of partnerships like the one with PokerStars in expanding its market presence.
Expansion into the US Market:
1X2 Network’s expansion into the US market has been strategically planned and executed, with a focus on securing regulatory approvals and forging key partnerships. In August 2023, the company was granted a complete supplier’s license from the Michigan Gaming Control Board, laying the foundation for its operations in the state. Subsequently, in April 2024, 1X2 Network capitalized on this license by partnering with BetRivers, a prominent online gaming platform in Michigan. This partnership enabled 1X2 Network to introduce its suite of online games to players on the BetRivers platform, further solidifying its presence in the rapidly growing Michigan iGaming market.
Market Demand and Player Experience:
The success of 1X2 Network’s expansion efforts in the US market can be attributed to the increasing demand for high-quality gaming content and the company’s focus on enhancing the player experience. Tyler Matthews, Head of Casino at PokerStars, highlighted the importance of offering players the best gaming experience possible, underscoring the value of partnerships with trusted providers like 1X2 Network. By collaborating with established brands like PokerStars and BetRivers, 1X2 Network ensures that players in the US have access to a diverse range of captivating games that cater to their preferences and interests.
Innovation and Game Portfolio:
1X2 Network’s commitment to innovation and game development is evident in its diverse portfolio of titles, which includes slots, crash games, and arcade games. With studios like Iron Dog Studio leading the way in creating immersive and engaging experiences, 1X2 Network continues to push the boundaries of iGaming entertainment. Games like Wolf Strife and Eagle Strike showcase the studio’s creativity and attention to detail, while Crashout Maverick introduces unique themes and gameplay mechanics to the Michigan market. By consistently delivering innovative and high-quality content, 1X2 Network solidifies its position as a leading provider in the competitive iGaming industry.
1X2 Network’s strategic expansion into the US iGaming market represents a significant milestone for the company, driven by key partnerships, regulatory approvals, and a commitment to delivering exceptional gaming experiences. Through collaborations with industry giants like PokerStars and BetRivers, 1X2 Network has successfully positioned itself as a trusted provider of premium gaming content in the rapidly growing US market. With a diverse portfolio of innovative titles and a focus on enhancing the player experience, 1X2 Network is poised for continued success and growth in the dynamic world of iGaming.