Relax Gaming, in its ambitious expansion strategy, has been steadily penetrating various European markets since 2022. Recently, it forged a partnership with Meridian Gaming to enter the Serbian market, marking the initial phase of its European expansion.
Entering the Italian Market: A Significant Milestone:
The recent agreement between Relax Gaming and PokerStars marks a significant milestone as Relax Gaming sets its sights on the Italian market. Alexia Smilovic Rønde, the Chief Regulatory Officer of Relax Gaming, expressed excitement about this move, highlighting Italy’s position as one of Europe’s most established markets. With a commitment to driving differentiation, Relax Gaming aims to make its mark in the competitive Italian landscape.
Strategic Partnership with PokerStars:
Nadiya Attard, the Chief Commercial Officer of Relax Gaming, emphasized the strategic importance of partnering with PokerStars, a powerhouse in the B2C sector. This collaboration provides Relax Gaming with a solid entry into the Italian market, leveraging PokerStars’ reputation and local demand.
Content Offerings and Business Growth:
PokerStars customers will now have access to Relax Gaming’s diverse portfolio of titles, including popular games like Temple Tumble and Money Train 2. Furthermore, the partnership opens doors for PokerStars to tap into content from Relax Gaming’s extensive network of over 50 studio partners. This expansion into the Italian market is expected to fuel business growth for both parties involved.
Overview of Relax Gaming:
Founded in 2010, Relax Gaming has emerged as a key player in the online casino industry, offering a vast array of over 3,000 games. The company’s recent acquisition of a license from the Alcohol and Gaming Commission of Ontario further strengthens its position in the market, enabling it to cater to a new customer base in Ontario’s newly regulated market.
As Relax Gaming continues to execute its expansion strategy, entering the Italian market represents a significant step forward. The partnership with PokerStars not only expands the reach of Relax Gaming’s content but also solidifies its presence in one of Europe’s most lucrative markets. With a focus on innovation and differentiation, Relax Gaming is poised for continued success in the dynamic landscape of online gaming.