BtoBet, a leading sports betting supplier, has welcomed Malte Hegeler to its senior management team as the new Head of Product. With over 15 years of experience in the sports betting industry, Hegeler joins BtoBet from EveryMatrix, where he held the positions of Interim CEO and Head of Product Development for the group’s sports data platform, OddsMatrix. Hegeler’s appointment reflects BtoBet’s commitment to enhancing its sportsbook product and delivering innovative solutions to global partners. With his extensive expertise and product vision, Hegeler is poised to play a pivotal role in propelling BtoBet to the forefront of the sportsbook industry.
Strategic Leadership and Vision:
Dima Reiderman, Managing Director of BtoBet, expressed excitement over Hegeler joining the team, emphasizing the need for strong product leadership as the company continues to evolve and expand its superior sportsbook offering. Hegeler’s proven ability to evolve sportsbook products and drive innovation will be instrumental in establishing BtoBet as a leader in the sportsbook industry. His appointment demonstrates BtoBet’s commitment to staying at the forefront of technological advancements and meeting the demands of their partners.
Role and Responsibilities:
As Head of Product, Hegeler will lead BtoBet’s Product team, overseeing the product strategy, roadmap, and development. His primary focus will be driving the delivery of BtoBet’s sportsbook solution and service offerings to leading bookmakers worldwide. With his wealth of experience and deep understanding of the sports betting industry, Hegeler is well-positioned to steer BtoBet’s product development and ensure the company remains at the cutting edge of sportsbook technology.
Hegeler’s Insight and Commitment:
Hegeler expressed enthusiasm for joining BtoBet and commended the company’s ability to meet the demands of their partners in the highly competitive sports betting industry. He acknowledged BtoBet’s commitment to delivering flexible and superior sportsbook solutions and services, highlighting his excitement to work with the talented team and contribute to their ongoing success. Hegeler’s expertise and dedication to driving innovation will undoubtedly further propel BtoBet’s momentum in the market.
US Market Potential:
In September 2022, BtoBet released an Industry Report on the US market, highlighting the significant growth potential in the country. The report indicated that the combined gross revenue of the US sports betting and online gaming markets reached $7.7 billion in 2021, a figure projected to more than triple within three years. BtoBet forecasts the market’s sectors to reach $24.3 billion by 2026, positioning the US as the world’s largest gaming market, surpassing the UK’s market size by double.
BtoBet’s appointment of Malte Hegeler as Head of Product marks a strategic move to strengthen its sportsbook offering and drive innovation in the industry. Hegeler’s extensive experience and product vision align perfectly with BtoBet’s commitment to delivering superior sportsbook solutions and services to global partners. With his leadership, BtoBet is poised to solidify its position as a leading sports betting supplier and capitalize on the immense growth potential in the US market. As the company continues to evolve and adapt, Hegeler’s expertise will play a vital role in shaping the future of BtoBet’s product development and cementing its position at the forefront of the industry.