Better Collective, a digital sports media group, has announced the appointment of Petra Zackrisson as Senior Vice President of Growth. This strategic move aims to strengthen the company’s position and accelerate its presence in emerging markets. With her extensive industry experience, Zackrisson brings valuable insights and learnings to her new role. Previously serving as Chief Strategy and Business Development Officer at KaizenGaming and holding leadership positions at Betsson Group, Zackrisson is well-equipped to support Better Collective’s growth ambitions.
Scaling the Business and Driving Growth:
Christian Kirk Rasmussen, Co-Founder and COO of Better Collective, expressed his pleasure in welcoming Petra Zackrisson to the management team. He highlighted her focus on scaling the business and recognized the valuable expertise she brings from her previous role as a full-time external consultant for Better Collective. With her deep understanding of the company’s operations and objectives, Zackrisson’s expertise in driving growth and implementing organizational change is expected to contribute significantly to Better Collective’s success.
Zackrisson’s Role and Impact:
As the new SVP of Growth, Petra Zackrisson will be based in Better Collective’s Stockholm office and will commence her role in January 2023. Her primary responsibility will be to drive the global expansion of the company while supporting its transformation efforts to ensure long-term sustainable performance. Zackrisson’s experience as a senior leader and her passion for promoting diversity will also play a crucial role in fostering a more inclusive and profitable business environment at Better Collective.
Financial Growth and Performance:
Better Collective recently reported its financial results for the third quarter of 2022, showcasing impressive revenue growth. The company achieved €59.7 million ($61.9 million) in revenue, marking a significant 32% increase compared to the same period the previous year. With the appointment of Petra Zackrisson and the ongoing pursuit of business expansion, Better Collective is well-positioned to continue its upward trajectory and solidify its position as a leader in the digital sports media industry.
Better Collective’s appointment of Petra Zackrisson as Senior Vice President of Growth underscores the company’s commitment to scaling the business and accelerating its presence in emerging markets. With her extensive experience and expertise, Zackrisson is expected to make significant contributions to Better Collective’s growth strategy. The company’s strong financial performance in the third quarter of 2022 further reinforces its positive momentum and sets the stage for continued success. As Better Collective continues its transformation and expansion efforts, the addition of Zackrisson to the management team positions the company for sustained growth and establishes a solid foundation for future achievements.