International Game Technology (IGT) has announced an extension of its partnership with Loterie Romande, a Swiss lottery operator, by supplying its advanced iLottery system. The collaboration aims to enhance Loterie Romande’s operations, improve player experiences, and drive sales growth to support charitable organizations. The agreement also includes the migration of Loterie Romande’s digital system to the cloud, offering increased security, scalability, and faster system enhancements. With the incorporation of IGT’s iLottery technology, the lottery operator will have access to comprehensive player data and responsible gambling features, ensuring a dynamic and customer-centric approach.
Long-Term Partnership and Trust:
Loterie Romande and IGT have enjoyed a successful partnership for nearly three decades, with IGT providing the lottery operator with cutting-edge hardware, systems, and services. This collaboration has enabled Loterie Romande to maximize its contributions to charitable causes in the six French-speaking cantons of Switzerland. Jean-Luc Moner-Banet, Loterie Romande CEO, expressed confidence in IGT’s iLottery system, anticipating faster access to player data and analytics to offer an enhanced player experience. The partnership aims to drive responsible sales growth and further support charitable organizations.
The Benefits of IGT’s iLottery System:
By adopting IGT’s iLottery system, Loterie Romande will benefit from a comprehensive range of advantages. The system’s cloud migration offers increased security, dynamic scalability, and reduced time to market for system enhancements. The integration of a suite of responsible gambling features ensures that player protection remains a priority. IGT’s iLottery system will also incorporate the Aurora core lottery central system, which has been instrumental in supporting Loterie Romande’s operations.
Empowering Loterie Romande with Advanced Technology:
Jay Gendron, IGT COO of Global Lottery, emphasized the extension agreement as the next step in providing Swiss lottery players with unparalleled experiences. The sophisticated iLottery system offered by IGT will provide Loterie Romande with a dynamic 360-degree view of players, enabling the operator to adapt to customer needs effectively. The system’s wide-ranging modules will facilitate the efficient management and growth of Loterie Romande’s iLottery program. This strategic partnership demonstrates IGT’s commitment to continuously innovating and delivering advanced technology solutions to its lottery partners.
The extension of the partnership between IGT and Loterie Romande signifies a significant milestone in the Swiss lottery industry. By leveraging IGT’s advanced iLottery system, Loterie Romande aims to elevate the player experience, enhance sales growth, and support charitable causes. The migration of the digital system to the cloud provides added security and scalability, while the incorporation of responsible gambling features ensures player protection. With its comprehensive suite of tools and modules, IGT’s iLottery system equips Loterie Romande to thrive in the evolving lottery landscape, catering to customer needs and driving sustainable growth.