Scientific Games, a leading provider of gaming and lottery solutions, has recently announced a strategic partnership with Staatliche Lotterie-und Spielbankverwaltung (Lotto Bayern) to empower its retail and digital sales operations. As part of this collaboration, Scientific Games will deploy its cutting-edge gaming systems solution, Symphony, to support the Bavarian state lottery’s 3,300 retail points-of-sale and digital sales channels. This move aims to facilitate multi-channel sales and provide Lotto Bayern with enhanced agility to adapt to evolving consumer behaviors.
Lotto Bayern and Symphony:
Lotto Bayern, the operator of the Bavarian state lottery based in Munich, offers an extensive range of products, including Eurojackpot, Lotto 6aus49, Spiel 77, Super 6, GlückSpirale, Die Sieger-Chance, Keno, Plus 5, and Toto. Additionally, the lottery provider offers pull tab tickets and instant scratch games. By integrating Scientific Games’ Symphony platform, Lotto Bayern gains access to a robust and scalable gaming system, enabling efficient management of its retail and digital sales operations.
Benefits of the Partnership:
Claus Niederalt, President of Lotto Bayern, expressed confidence in Scientific Games as a long-term technology and service partner. He highlighted how Symphony aligns with their architectural targets and offers a pathway for transitioning from a monolithic to a modular architecture. The Symphony platform empowers Lotto Bayern to adapt quickly to changing consumer behaviors and the dynamic landscape of retail and digital sales. By leveraging the advanced features of Symphony, Lotto Bayern can streamline its operations, enhance customer experiences, and boost overall sales performance.
Contribution to the Bavarian State Budget:
The Munich lottery provider is a significant contributor to the Bavarian state budget, generating over €400 million ($424.7 million) in taxes. These funds play a crucial role in supporting various sectors, including sports, culture, monument preservation, and other public areas that may otherwise be underfunded. The partnership with Scientific Games strengthens Lotto Bayern’s capabilities, ensuring continued financial support for essential initiatives and public welfare.
Scientific Games’ Track Record:
Scientific Games has been a trusted partner of Lotto Bayern since the mid-1990s, demonstrating a longstanding commitment to delivering innovative gaming and lottery solutions. This partnership has evolved over time, and Scientific Games’ expertise and technology have played a vital role in enhancing Lotto Bayern’s operations and maintaining its position as a leading lottery provider.
The strategic partnership between Scientific Games and Lotto Bayern marks an important milestone in the advancement of retail and digital sales operations within the Bavarian state lottery. By adopting Scientific Games’ Symphony platform, Lotto Bayern gains a versatile and scalable gaming system that enables seamless multi-channel sales and enhances its ability to adapt to evolving consumer preferences. This collaboration not only strengthens Lotto Bayern’s position in the market but also ensures continued support for various public sectors through the significant tax contributions generated by the Munich lottery provider. With their longstanding partnership, Scientific Games and Lotto Bayern pave the way for a more efficient and customer-centric lottery experience in Bavaria.