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AfricaKindred Group's Journey to Zero: Reducing Harmful Gambling Revenue

Kindred Group’s Journey to Zero: Reducing Harmful Gambling Revenue

Kindred Group, a prominent operator in the gambling industry, has been committed to its ambitious “Journey to Zero” initiative, aiming to eliminate revenue derived from harmful gambling by 2023. As part of this initiative, Catania, an esteemed member of the company, has played a crucial role in driving responsible gambling (RG) efforts. However, after many years of dedicated service, Catania has decided to transition into a consultancy role, leaving the position of Head of RG to Esther Scheepers, an experienced professional within the Kindred Group.

Catania’s Contributions and Evolution of RG:
Reflecting on her journey, Catania expressed astonishment at the transformation of RG from a non-existent necessity to a prominent agenda item for many stakeholders. During her tenure, she witnessed the growing significance of RG and its continuous development. Catania acknowledges that while progress has been made, there is always more work to be done in this vital field. Grateful for the opportunities Kindred Group has provided, she looks forward to expanding her expertise in other areas and supporting RG research and initiatives through her new consultancy role.

Esther Scheepers Assumes the Role of Head of RG:
With Catania’s departure, Kindred Group has appointed Esther Scheepers as the new Head of RG. Scheepers brings more than a decade of experience within the Kindred Group, having previously overseen the implementation of the Player Safety Early Detection System. This in-house system effectively identifies players who may be at risk of gambling-related harm, demonstrating Scheepers’ expertise and dedication to promoting responsible gambling practices. Catania expresses her confidence in Scheepers’ abilities and believes Kindred Group is in capable hands under her leadership.

Continued Collaboration and Research:
While Catania steps away from her full-time role, she emphasizes her ongoing collaboration with Kindred Group on various projects, particularly in the realm of research. This continued partnership ensures a seamless transition and enables the company to benefit from Catania’s knowledge and expertise in responsible gambling. The commitment to research signifies Kindred Group’s dedication to staying at the forefront of responsible gambling practices and addressing the evolving needs of its customers.

The departure of Catania from her position as Head of RG marks a significant milestone in Kindred Group’s journey towards zero revenue from harmful gambling. Her dedication and contributions have helped shape the company’s responsible gambling efforts. With the appointment of Esther Scheepers, an accomplished RG professional, Kindred Group remains committed to fostering a safe and responsible gambling environment. As the company moves forward, its continued collaboration with Catania and focus on research will further strengthen its commitment to responsible gambling and contribute to the well-being of its customers.

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