Eaton Gate Gaming, the dynamic force behind Kwiff and Betkwiff, proudly announces the appointment of Garry McGibbon as its new Director of Acquisition. With a wealth of experience spanning over 25 years in the gambling industry, McGibbon assumes leadership at Spryme, a marketing services company based in Gibraltar. His primary objective? To fortify Kwiff’s market standing both domestically in the UK and across international borders.
Garry McGibbon: A Trailblazer in the Gambling Industry
McGibbon’s journey in the realm of gambling commenced as a horseracing analyst and journalist at Timeform, shaping his foundational understanding of the industry. Transitioning to the operator side in 2007 marked the onset of an illustrious career trajectory. Notable milestones include his tenure as MD of the Mandalay Media Division for JPJ Group and serving as Commercial Director for Europe and Asia at Gamesys. His most recent roles include VP Commercial and briefly CMO at Casumo, culminating in a rich tapestry of experience that he brings to his new role at Eaton Gate Gaming.
Eaton Gate Gaming’s Strategic Thrust
Under the stewardship of CEO Charles Lee, Eaton Gate Gaming reaffirms its commitment to progressive expansion. Lee’s endorsement of McGibbon underscores the strategic importance of the appointment, recognizing McGibbon’s expertise as instrumental in driving the company’s growth trajectory forward.
Strategic Partnerships Fueling Growth
In April 2024, Kwiff cemented a pivotal partnership with Kambi Group’s AI-powered trading division, Tzeract. This collaboration introduces the innovative Bet Builder product into Kwiff’s sportsbook, with an initial focus on football. The strategic alliance aims to bolster Kwiff’s betting offerings in anticipation of the Euro 2024 tournament, demonstrating a forward-looking approach to meeting consumer demands.
Moreover, Kwiff’s strategic foresight is evidenced by its recent horseracing streaming agreement with Racecourse Media Group (RMG). This strategic alignment grants Kwiff players access to premium UK and Irish racing content from RMG’s extensive network of 35 racecourses. Such initiatives not only enrich the user experience but also position Kwiff as a frontrunner in delivering diverse and engaging betting opportunities.
Charting the Course Ahead
As Garry McGibbon assumes his role as Director of Acquisition, Eaton Gate Gaming embarks on a journey of strategic reinvention. With a seasoned industry veteran at the helm, the company is poised to navigate the dynamic landscape of the gambling industry with agility and foresight. Through strategic partnerships and a commitment to innovation, Eaton Gate Gaming stands ready to elevate Kwiff’s market presence to unprecedented heights.
The appointment of Garry McGibbon heralds a new chapter in Eaton Gate Gaming’s quest for market dominance. With a robust foundation built on strategic partnerships and a visionary leadership team, the company is primed to redefine the landscape of online gambling. As Kwiff sets its sights on expanding its footprint, the stage is set for a future characterized by innovation, growth, and unparalleled user experiences.