MGM China, in collaboration with the Macao Federation of Trade Unions (FAOM), has launched a series of events aimed at promoting responsible gaming. This initiative, part of the “Contributing a Harmonious Community – RG Macau Express” series, runs from May to December 2024, targeting both residents and tourists in Macau’s bustling Barra District.
A Joint Effort to Spread Awareness
The partnership with FAOM underscores a shared commitment to extend educational initiatives to popular tourist areas. By focusing on responsible gaming, MGM China and FAOM aim to reach a broader audience, ensuring the message resonates with both locals and visitors. This initiative is crucial, given that gaming revenue is one of Macau’s primary revenue streams.
First Event: May Golden Week Success
The first event of the series was held during the May Golden Week at Rua dos Ervanários. This event marked a significant step in the series, engaging a large number of tourists through interactive activities. Attendees participated in Q&A games and received bilingual promotional materials designed to foster a better understanding of responsible gaming.
Interactive Engagement: Second Event Highlights
The second event in the series continued the momentum with interactive Q&A games and bilingual materials. These activities were instrumental in raising awareness among tourists, who also received unique souvenirs that not only promoted Macau’s culture but also carried messages about responsible gaming.
Impact and Reach
So far, the two events have successfully engaged over 2,000 tourists. This figure highlights the effectiveness of the initiatives in reaching out to a diverse audience and spreading the message of responsible gaming. Since last year, the collaboration between MGM and FAOM has benefited over 5,000 local residents, showcasing a consistent effort in promoting responsible gaming practices.
Future Goals
The 2024 series is ambitious, with plans to reach an additional 8,000 tourists through eight planned events. These events are strategically designed to reinforce the importance of responsible gaming across all segments of society, ensuring a sustainable and safe gaming industry in Macau.
Enhancing Tourism Through Collaboration
In addition to the responsible gaming initiatives, MGM China recently hosted a delegation from Yangzhou at MGM Cotai. The purpose of this visit was to discuss potential collaborative opportunities that could enhance tourism development in Macau. This move aligns with the broader goal of boosting Macau’s other main revenue stream – tourism.
MGM China and FAOM’s “Contributing a Harmonious Community – RG Macau Express” series exemplifies a robust partnership focused on promoting responsible gaming. Through engaging activities and strategic outreach, the initiative has already made significant strides in educating both residents and tourists. With plans to reach thousands more, these efforts are set to play a crucial role in ensuring the sustainability of Macau’s gaming industry and enhancing its tourism sector.