RubyPlay, a leading provider of innovative gaming solutions, has embarked on a strategic journey of expansion, forging key partnerships across multiple continents. With a focus on enhancing player engagement and reaching new markets, RubyPlay has established collaborations with prominent operators worldwide.
Latin American Venture: The Betsul Collaboration
In a significant move, RubyPlay has extended its footprint in Latin America through a strategic alliance with Betsul, a prominent operator based in Brazil. This partnership signifies RubyPlay’s commitment to tapping into the vibrant gaming market of Brazil. By integrating RubyPlay’s diverse game portfolio into Betsul’s platform, players gain access to captivating titles like “Shake Shake Money Tree” and the acclaimed “Immortal Ways” series, boasting a staggering 10,000 ways to win.
Insightful Perspectives
Dr. Eyal Loz, RubyPlay’s Chief Product Officer, expressed optimism about the collaboration, highlighting 2024 as a pivotal year for growth and player engagement. He anticipates the partnership with Betsul to yield substantial success, fostering a mutually beneficial relationship.
Andreia Oliveira, Betsul’s Chief Operating Officer, echoed Dr. Loz’s sentiments, emphasizing the appeal of RubyPlay’s slots among customers and operators alike. The anticipation is high for Betsul’s players to embrace the newly introduced RubyPlay titles, enhancing their gaming experience.
European Expansion: Ventures in Serbia and Italy
Expanding its reach beyond Latin America, RubyPlay has made significant strides in Europe, particularly in Serbia and Italy. In April 2024, the company announced a partnership with MaxBet, a prominent gaming operator in Serbia. This strategic collaboration aims to bolster RubyPlay’s presence in the Serbian market by integrating its captivating games into MaxBet’s platform, catering to the preferences of Serbian players.
Moreover, RubyPlay has been actively engaged in the Italian gaming market, forging partnerships with esteemed operators such as Snaitech, NetBet Italy, PokerStars, and Microgame. These collaborations, facilitated through the Playtech Open Platform (POP), have enabled Italian players to access RubyPlay’s engaging game offerings, augmenting their gaming repertoire.
Global Reach: Collaboration with EveryMatrix
In a bid to further expand its distribution network and reach a wider audience, RubyPlay inked a content integration deal with EveryMatrix in March. This strategic alliance underscores RubyPlay’s global aspirations, as it seeks to leverage EveryMatrix’s extensive network to disseminate its innovative gaming solutions across diverse markets.
RubyPlay’s strategic expansion through key partnerships underscores its commitment to innovation, player engagement, and global growth. From Latin America to Europe and beyond, the company’s collaborations with prominent operators have paved the way for immersive gaming experiences worldwide. As RubyPlay continues to forge new alliances and explore untapped markets, the gaming landscape is poised for evolution, with players at the forefront of innovation and excitement.