International Game Technology (IGT) recently inked a significant extension of its contracts with the Mississippi Lottery Corporation, solidifying a partnership that has fueled impressive growth since the lottery’s inception in 2019. Alongside this renewal, IGT is set to introduce innovative solutions, including a mobile convenience app, self-service terminals, and a retail automation tool. This move underscores IGT’s commitment to enhancing player experience and optimizing lottery operations. Moreover, in a parallel development, IGT has entered a strategic alliance with Atlantic Lottery, marking its entry into the Canadian market with a comprehensive suite of offerings.
IGT’s Extended Partnership with Mississippi Lottery Corporation:
IGT Global Solutions Corporation, a subsidiary of IGT, has secured a three-year extension of its contracts with the Mississippi Lottery Corporation. The renewed agreements span until December 1, 2029, ensuring the continuity of IGT’s provision of online gaming systems and instant ticket services. This extension not only reaffirms the confidence of the Mississippi Lottery Corporation in IGT’s capabilities but also sets the stage for further collaboration and innovation in the years ahead.
Enhanced Services and Offerings:
As part of the contract extension, IGT will introduce several new offerings aimed at enhancing player convenience and optimizing lottery retail operations. These include:
A mobile convenience app:
Designed to provide players with seamless access to lottery games and services on their mobile devices, the app promises to elevate the overall gaming experience.
28 new self-service terminals:
These terminals will expand the distribution network for lottery tickets, making it more convenient for players to participate in draw-based and instant ticket games.
Sales Wizard retail automation tool:
This innovative tool is poised to revolutionize lottery retail operations by providing actionable insights to identify and capitalize on new sales opportunities. By leveraging data-driven intelligence, the Mississippi Lottery Corporation aims to drive sales growth and enhance profitability.
Stakeholder Perspectives:
Jeff Hewitt, President of the Mississippi Lottery Corporation, expressed his enthusiasm for the extended partnership with IGT, highlighting the pivotal role the company has played in driving player engagement and achieving growth targets since the lottery’s inception. He emphasized the importance of innovation in delivering quality entertainment to players and underscored the value of IGT’s new products in enhancing operational efficiency and customer satisfaction.
Jay Gendron, IGT’s COO of Global Lottery, echoed Hewitt’s sentiments, emphasizing IGT’s commitment to supporting the Mississippi Lottery Corporation’s objectives and delivering unparalleled convenience for both the lottery and its players. Gendron highlighted the significance of the new solutions being introduced in Mississippi, emphasizing their potential to reshape the lottery landscape and drive sustainable growth.
Expansion into Canadian Markets:
In a parallel development, IGT has entered into a strategic partnership with Atlantic Lottery, marking its foray into the Canadian market. The five-year deal will see IGT supplying Atlantic Lottery with a diverse range of content, including player engagement tools and instant games. This partnership underscores IGT’s global expansion strategy and its commitment to delivering innovative solutions tailored to the unique needs of diverse markets.
The extension of IGT’s contracts with the Mississippi Lottery Corporation and its strategic partnership with Atlantic Lottery represent significant milestones in the company’s journey to drive innovation and growth in the global lottery industry. By introducing new products and services designed to enhance player experience and optimize lottery operations, IGT continues to solidify its position as a leading provider of lottery solutions worldwide. As it expands its footprint into new markets, including Canada, IGT remains dedicated to delivering unparalleled value to its partners and players alike.