Scientific Games has embarked on a transformative journey with the Kansas Lottery, enhancing their collaboration to elevate lottery management. This strategic partnership, spanning five years with an optional extension, signifies a significant step towards leveraging cutting-edge technology and data analytics to optimize instant game performance. Moreover, Scientific Games solidifies its longstanding relationship with the New York Lottery, marking nearly five decades of pioneering scratch-off game innovation.
Enhanced Partnership with Kansas Lottery:
Scientific Games’ latest agreement with the Kansas Lottery heralds a new era of efficiency and profitability. Through the Enhanced Partnership program (SGEP), the lottery gains access to a suite of unparalleled services, including portfolio management, game planning, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support. This comprehensive approach underscores Scientific Games’ commitment to empowering lottery operators with holistic solutions to drive success.
Deployment of SCiQ Retail Ecosystem:
A pivotal component of the partnership involves the deployment of Scientific Games’ SCiQ retail ecosystem at select Kansas Lottery retailers. Designed to revolutionize instant game inventory management, SCiQ integrates innovative technology to streamline operations and enhance overall efficiency. By embracing this state-of-the-art solution, the Kansas Lottery positions itself at the forefront of retail innovation, poised to deliver an unparalleled customer experience while maximizing revenue opportunities.
Insights from Kansas Lottery Executive Director:
Stephen Durrell, Executive Director of the Kansas Lottery, expresses enthusiasm for the expanded collaboration with Scientific Games. Recognizing the transformative potential of the SGEP program, Durrell highlights its promise in optimizing the performance of the lottery’s game portfolio. By leveraging data-driven insights and innovative technology, the Kansas Lottery aims to enhance profitability and drive sustained growth, ultimately benefiting the state of Kansas and its residents.
Endorsement from Scientific Games President Americas and Global Instant Products:
John Schulz, President Americas and Global Instant Products at Scientific Games, commends the Kansas Lottery’s forward-thinking approach in embracing technology-driven solutions. With a history of successful collaboration dating back to 2018, Schulz emphasizes the strategic significance of integrating the SGEP program to expertly manage instant products. Through data analytics and innovative methodologies, Scientific Games empowers lottery operators to adapt to evolving market dynamics and optimize profitability.
Continued Collaboration with New York Lottery:
In addition to its groundbreaking partnership with the Kansas Lottery, Scientific Games reaffirms its commitment to the New York Lottery through a new primary provider contract. This enduring collaboration, spanning nearly five decades, underscores Scientific Games’ unparalleled expertise in developing and delivering innovative scratch-off games. By renewing this longstanding partnership, the New York Lottery reinforces its confidence in Scientific Games’ ability to drive innovation and profitability.
The strategic partnerships forged by Scientific Games with the Kansas and New York Lotteries represent a paradigm shift in lottery management. Through the deployment of cutting-edge technology, data analytics, and comprehensive support services, Scientific Games empowers lottery operators to optimize performance, drive profitability, and deliver unparalleled player experiences. As the landscape of lottery gaming continues to evolve, these transformative partnerships serve as a testament to Scientific Games’ commitment to innovation and excellence in the gaming industry.