DraftKings, a leading sports betting platform, has embarked on an innovative journey to address problem gaming in collaboration with Kindbridge Behavioral Health. Their recent expansion signifies a milestone in promoting responsible gaming practices, providing access to therapy and treatment for individuals facing challenges with excessive gaming habits.
Expanding Access to Support Services:
DraftKings’ strategic alliance with Kindbridge is aimed at fostering a culture of responsible play among its users. The initial pilot program, launched in Colorado in September 2023, laid the groundwork for a more extensive rollout. As of April 1, customers across 25 U.S. states and Ontario, Canada, can avail themselves of therapy and treatment services through Kindbridge. This expansion underscores DraftKings’ commitment to promoting player well-being beyond geographical boundaries.
Empowering Users with Resources:
Jennifer Aguiar, DraftKings’ chief compliance officer, emphasizes the platform’s dedication to providing comprehensive resources for its users. By integrating therapy and treatment options directly into the platform, DraftKings aims to empower individuals to address potential signs of problem gaming proactively. Aguiar underscores the importance of education and accessibility in encouraging responsible gaming behavior among users.
Setting Industry Standards:
Daniel Umfleet, CEO of Kindbridge, lauds DraftKings’ initiative as a pivotal moment in prioritizing player health within the gaming industry. The collaboration between DraftKings and Kindbridge sets a new benchmark for comprehensive care, positioning both entities as leaders in addressing problem gaming. Umfleet emphasizes the significance of personalized and accessible support in combating gaming-related challenges effectively.
Community Engagement and Awareness:
The partnership between DraftKings and Kindbridge extends beyond providing support services; it also involves community engagement and awareness initiatives. MGM Resorts International and BetMGM’s recent donations to Kindbridge during Problem Gambling Awareness Month underscore a collective commitment to addressing gaming-related issues. By fostering dialogue and raising awareness, the gaming industry strives to create a safer and more responsible gaming environment for all stakeholders.
DraftKings’ collaboration with Kindbridge represents a paradigm shift in the gaming industry’s approach to addressing problem gaming. By integrating therapy and treatment options directly into its platform, DraftKings demonstrates a commitment to promoting player health and responsible gaming practices. As other stakeholders in the industry follow suit, this partnership sets a precedent for comprehensive care and underscores the importance of collective action in fostering a safer gaming environment.