Penn Entertainment, a prominent player in the gaming and digital sports media industry, has announced the appointment of Aaron LaBerge as its new Chief Technology Officer. LaBerge, with a rich background in technology leadership at The Walt Disney Company and ESPN, will assume the role effective July 1, subject to customary regulatory approvals.
LaBerge’s Background and Experience:
Aaron LaBerge brings over 20 years of experience in technology leadership, notably serving in executive roles at The Walt Disney Company and ESPN. His tenure as president and chief technology officer for Disney Entertainment and ESPN, along with his experience as co-founder and CEO of Fanzter, reflects a strong track record of driving innovation and delivering successful digital products.
Responsibilities as Chief Technology Officer:
In his new role, LaBerge will spearhead the technology strategy for Penn Entertainment and lead a multinational team within the company’s Interactive division. His responsibilities include driving innovation, shaping the technological direction of the company, and ensuring alignment with business objectives. LaBerge will report directly to Penn CEO and president Jay Snowden, highlighting the strategic importance of technology within the organization.
Penn Entertainment’s Growth Strategy:
Penn Entertainment is positioned as a leader in online gaming, sports betting, and digital sports media. With LaBerge’s appointment, the company aims to further solidify its position in the industry by leveraging his expertise to enhance its technological infrastructure and offerings. This strategic move underscores Penn Entertainment’s commitment to innovation and its goal of redefining how fans interact with sports and gaming.
LaBerge’s Vision and Goals:
Aaron LaBerge expressed his excitement about joining Penn Entertainment and outlined his vision for the company’s future. Drawing upon his experience from Disney and ESPN, he aims to make ESPN Bet an essential component of the sports fan experience. LaBerge’s focus on pushing boundaries and redefining fan engagement aligns with Penn Entertainment’s mission to stay at the forefront of industry trends and deliver exceptional experiences to its customers.
Recent Developments:
In addition to LaBerge’s appointment, Penn Entertainment recently hosted a groundbreaking ceremony for the future Hollywood Casino-Joliet. The new land-based casino, replacing the company’s riverboat casino, signifies Penn Entertainment’s commitment to investing in its properties and enhancing the gaming experience for its patrons. The event, attended by key stakeholders, highlights the company’s collaborative approach and engagement with local communities.
Aaron LaBerge’s appointment as Chief Technology Officer marks a significant milestone for Penn Entertainment as it continues to innovate and expand its presence in the gaming and digital sports media industry. With his extensive experience and visionary leadership, LaBerge is poised to drive technological advancements within the company and shape its future trajectory. As Penn Entertainment embarks on this new chapter under LaBerge’s guidance, it reaffirms its commitment to delivering cutting-edge solutions and redefining the sports and gaming experience for enthusiasts worldwide.