Affinity Interactive (AI), a prominent player in the omnichannel gambling industry, has appointed Scott Butera as its President and CEO. Butera’s extensive experience in gaming and entertainment positions him perfectly to lead AI’s strategic initiatives and oversee operations across multiple states.
Butera’s Appointment and Responsibilities:
Scott Butera’s appointment as President and CEO of Affinity Interactive signifies a pivotal moment for the company. With immediate effect, Butera will not only steer the company’s overall strategy but also take charge of its casino resorts in Nevada, Missouri, and Iowa. Additionally, he will supervise the operations of both print and online media platforms, including the prestigious Daily Racing Form. This expanded role demonstrates the trust and confidence the board places in Butera’s capabilities to drive growth and innovation within the organization.
Butera’s Track Record and Expertise:
Butera brings a wealth of experience to his new role at Affinity Interactive. His tenure as the Chief Executive Officer of SIG arm showcased his ability to develop retail and business products, optimize e-commerce sales, and enhance the overall consumer experience. Notably, his leadership at Fubo Gaming and previous positions at MGM Resorts International, Foxwoods Resort & Casino, and others underscore his deep understanding of the gaming and entertainment industries. His diverse background positions him uniquely to navigate the complexities of Affinity Interactive’s operations and lead the company towards greater success.
Endorsement from Affinity Interactive’s Chairman:
James J. Zenni Jr., Chairman of Affinity Interactive, expressed confidence in Butera’s ability to drive the company forward. Zenni highlighted Butera’s operational expertise and extensive knowledge of the gaming and entertainment sectors as key assets that will contribute to Affinity’s growth trajectory. Zenni’s endorsement underscores the strategic significance of Butera’s appointment and sets a positive tone for the company’s future endeavors.
Butera’s Vision for Affinity Interactive:
In his statement, Butera reaffirmed Affinity’s commitment to revolutionizing the gaming industry through advanced technology and unparalleled customer offerings. He emphasized the importance of collaboration with Zenni and leveraging his familiarity with the business to execute long-term strategic priorities. Butera’s vision aligns with Affinity’s mission to deliver world-class experiences to its vast user base across digital and in-person gaming platforms, setting a clear direction for the company’s future endeavors.
Scott Butera’s appointment as President and CEO of Affinity Interactive marks a significant milestone in the company’s journey towards expansion and innovation. With his proven track record, extensive expertise, and clear vision for the future, Butera is poised to lead Affinity Interactive to greater heights. As the company continues to evolve and redefine the gaming landscape, Butera’s leadership will undoubtedly play a crucial role in shaping its success.