Stats Perform, a renowned provider of sports data and technology, has inked a significant deal with the International Cricket Council (ICC), marking a pivotal moment in cricket’s digital evolution. The partnership, effective from the ongoing ICC Men’s T20 World Cup 2024, solidifies Stats Perform as the official data partner for the ICC, with exclusive rights to collect and distribute official data and live streams to licensed betting operators globally.
Stats Perform and ICC Partnership:
Under this groundbreaking collaboration, Stats Perform assumes the mantle of the exclusive global distributor for both men’s and women’s ICC events, reaffirming its commitment to delivering top-tier sports data solutions. Services encompassing ball-by-ball match data and live video streams will be tailored to meet the needs of licensed betting operator partners, promising an immersive and reliable experience for cricket enthusiasts worldwide.
Insight from ICC and Stats Perform Executives:
Anurag Dahiya, Chief Commercial Officer of the ICC, expressed enthusiasm about the reunion with Stats Perform, citing the company’s AI-powered innovations as catalysts for growth within the sports industry. He underscored the partnership’s significance in augmenting the digital consumption of cricket content on a global scale.
Echoing this sentiment, Alex Rice, Chief Commercial Officer of Stats Perform, emphasized the company’s pride in collaborating with the ICC once again. Rice highlighted Stats Perform’s pioneering role in live streaming for betting and the trust placed by betting operators in their sports data solutions. He emphasized leveraging cutting-edge technology and extensive expertise to broaden the audience for ICC cricket, ensuring unparalleled engagement and reliability.
Enhancing Sports Betting Landscape:
In parallel sports betting news, NE Group has joined forces with Sporting Solutions to elevate its sportsbook platform with advanced odds and risk management tools. This strategic partnership underscores the continuous innovation and advancement within the sports betting industry, aligning with the broader trend of leveraging technology to enhance user experiences and operational efficiency.
The collaboration between Stats Perform and the ICC marks a pivotal juncture in cricket’s digital transformation, promising enhanced experiences for fans and betting operators alike. With a focus on delivering premium data solutions and leveraging cutting-edge technology, the partnership is poised to elevate the global appeal of ICC cricket while driving innovation within the sports betting landscape. As the industry continues to evolve, alliances such as these underscore the importance of strategic partnerships in shaping the future of sports entertainment and wagering.