In recent developments within the gaming industry, Gaming Innovation Group’s media division, GiG Media, has embarked on a significant initiative to ensure regulatory compliance across its platforms. This initiative is centered around the Quality Mark Regulatory Assurance (QMRA), a robust framework aimed at enhancing adherence to local regulatory standards in multiple jurisdictions.
Overview of QMRA Initiative
The QMRA initiative, which builds upon the established Dutch Quality Mark KVA, was launched in February 2024. It spans across several key regions including Ontario, Sweden, Germany, Denmark, and now extends to Canada. This expansion underscores its commitment to fostering a compliant environment for affiliates operating within regulated markets.
GiG Media’s Commitment to Compliance
GiG Media has made a strategic decision to integrate QMRA standards into its operational framework. This policy mandates that all GiG Media websites operating in regions serviced by QMRA adhere to the Quality Mark. The company has already initiated collaboration with the QMRA team to ensure seamless implementation of these standards.
Milorad Matejic, COO of GiG Media, expressed the company’s dedication to compliance: “GiG Media is pleased to cooperate with QMRA in enhancing our compliance initiatives. Adhering to its standards on our websites servicing QMRA-regulated markets demonstrates our commitment to upholding regulatory integrity.”
Partnership and Expansion Initiatives
In June 2024, GiG Media announced a strategic partnership with GP Gaming to introduce its SportX and CoreX platforms across multiple European markets. This partnership includes plans for a dedicated launch in France, pending regulatory approvals. Such expansions highlight GiG Media’s proactive approach in navigating diverse regulatory landscapes while expanding its market reach.
QMRA’s Growing Influence
The QMRA initiative has garnered significant attention from affiliates seeking to align with stringent compliance measures. Notable affiliates such as Game Lounge, Unilead, Leadstar Media, and Applied Digital Media have joined QMRA in its mission to ensure adherence to local regulatory frameworks.
Steven Vrolijk, Director of QMRA, commented on GiG Media’s proactive stance: “GiG was among the pioneering members of KVA, and their transition to QMRA underscores their commitment to regulatory compliance. Our collaboration aims to establish a robust framework that supports affiliates in meeting local compliance standards effectively.”
GiG Media’s adoption of QMRA standards marks a significant step towards bolstering regulatory compliance across its platforms. This proactive approach not only enhances operational transparency but also strengthens relationships within the regulatory landscape. As the gaming industry continues to evolve, initiatives like QMRA play a crucial role in ensuring a fair and compliant environment for all stakeholders involved.