In the dynamic world of online sportsbooks and iGaming platforms, engagement and retention of users are paramount. Altenar, a leading provider of sportsbook and iGaming software, has recently entered into strategic partnerships aimed at bolstering its free-to-play (F2P) engagement tools. This move underscores their commitment to staying competitive in the global market by integrating Splash Tech’s innovative F2P sports product suite.
Overview of the Partnerships
Altenar has inked significant deals with Splash Tech and Kero Gaming, two renowned players in the iGaming industry specializing in F2P engagement tools and micro-betting solutions respectively. These partnerships are designed not only to expand Altenar’s technological capabilities but also to enhance user engagement and retention rates for its operators worldwide.
Splash Tech Partnership: Elevating Free-to-Play Engagement
Splash Tech brings to the table a robust suite of F2P sports products, including the Daily Jackpot Predictor, Pick6, and PlayBuilder. These games are multilingual, catering to a global audience and enhancing engagement by offering interactive and rewarding gameplay experiences. Operators leveraging Altenar’s platform can now integrate these tools seamlessly, providing their users with diversified gaming options and the potential to win prizes.
Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, emphasizes the strategic importance of F2P games in user retention and engagement strategies. According to him, this partnership with Splash Tech underscores Altenar’s dedication to equipping operators with top-tier tools essential for thriving in a competitive landscape.
Kero Gaming Partnership: Introducing Micro-Betting Solutions
In addition to Splash Tech, Altenar has also partnered with Kero Gaming to integrate their micro-betting solutions. This collaboration aims to enhance the platform’s versatility by enabling users to engage in micro-level bets, thereby diversifying the gaming experience and catering to a broader spectrum of preferences among players.
Strategic Implications for Altenar
These partnerships signify more than just technological integrations. They represent Altenar’s proactive approach to adapting to industry trends and enhancing its market position. By offering comprehensive solutions that include both F2P engagement tools and micro-betting capabilities, Altenar empowers operators to attract and retain a loyal user base in a highly competitive market environment.
Industry Perspectives
Adam Wilson, CEO of Splash Tech, expresses enthusiasm about the collaboration, highlighting Altenar’s growth as an industry leader and the potential to drive engagement across its network. This sentiment underscores the mutual benefits of such partnerships in fostering innovation and expanding market reach.
Altenar’s strategic partnerships with Splash Tech and Kero Gaming mark significant milestones in the evolution of its platform. By integrating cutting-edge F2P engagement tools and micro-betting solutions, Altenar not only enhances user experience but also strengthens its market competitiveness. As the iGaming landscape continues to evolve, such collaborations will likely play a pivotal role in shaping the future of online sportsbooks and casinos, driving growth and innovation across the industry.