Novibet is poised to elevate its football betting experience this summer through a series of innovative features, leveraging Stats Perform’s Opta data and OptaAI. This strategic initiative is part of an extended partnership between Novibet and Stats Perform, aimed at enriching the betting environment with comprehensive statistics and enhanced user engagement.
Key Features of the Upgrade
Novibet’s latest enhancements include the integration of an “Opta Stats” section within its website and app. This section will prominently feature advanced metrics such as OptaAI-powered expected goals (xGoals) and expected assists (xAssists). These metrics are designed to empower bettors with deeper insights for making informed decisions swiftly and effectively.
In addition to statistical insights, Novibet will introduce “Opta Points” betting markets focused on player performances. This initiative aims to increase user engagement by allowing bettors to wager on specific player metrics, thereby enhancing the overall betting experience.
Rollout and Strategic Timing
These new features will be gradually rolled out across Novibet’s territories in Europe and South America, coinciding with major football tournaments such as the 2024 Euros and Copa América. The timing aligns strategically to maximize user engagement during peak interest in football across these regions.
Stakeholder Perspectives
Giannis Paraschos, Novibet’s Head of Sportsbook Product, expressed enthusiasm about the partnership with Stats Perform and highlighted the user-centric approach in integrating Opta data. He emphasized the significance of enhancing user trust and engagement through innovative features like Opta Points.
Andrew Ashenden, Chief Betting Officer at Stats Perform, underscored the value of the partnership with Novibet, emphasizing their shared commitment to enhancing the entertainment value of sports betting. He praised Novibet’s utilization of Opta data feeds to create compelling user experiences.
Industry Collaboration and Regulatory Commitment
In addition to technological advancements, Novibet recently joined the International Betting Integrity Association (IBIA). This move underscores their commitment to upholding the integrity of sports betting markets and combating match-fixing, aligning with over 50 companies and 125 sports betting brands worldwide.
Novibet’s strategic enhancements with Opta data mark a significant advancement in the realm of football betting experiences. By leveraging advanced metrics and innovative features like Opta Points, Novibet aims to deepen user engagement and provide a more immersive betting environment. With the rollout planned during major tournaments, Novibet is poised to captivate football enthusiasts across Europe and South America, offering them enhanced tools to enrich their betting decisions.