Meridianbet, through its CSR initiatives, demonstrates a commitment to social impact aligned with major sporting events like the UEFA European Championship 2024 (Euro 2024).
Euro 2024 Campaign: “Every Goal for a Better Tomorrow”
Meridianbet launched its latest CSR campaign, “EURO 2024: Every Goal for a Better Tomorrow,” pledging €30 ($32.14) for every goal scored during the tournament in Germany. This initiative aims to raise funds to enhance primary living conditions, improve health services, and support educational programs for disadvantaged communities.
Previous Initiatives: “Scan. Help” and Beyond
Prior to Euro 2024, Meridianbet initiated “Scan. Help” in collaboration with the Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet. This project focused on supporting maternity hospitals across Southeast Europe, showcasing Meridianbet’s multifaceted approach to CSR encompassing healthcare, community welfare, and regional development.
Sustainable Business Practices and Community Engagement
Meridianbet views sustainable practices as integral to its business success. In the past year alone, the company undertook 225 CSR actions spanning community support, environmental sustainability, and promoting social inclusion and diversity. These efforts underscore Meridianbet’s commitment to creating positive societal impacts while maintaining corporate profitability.
Meridian Donate Platform: Engaging Customers in CSR
Meridianbet enhances its CSR impact through the Meridian Donate platform, empowering customers to actively participate in and fund various CSR activities. This inclusive approach not only amplifies Meridianbet’s philanthropic reach but also fosters a sense of community and shared responsibility among its stakeholders.
Meridianbet’s CSR initiatives, exemplified by its proactive engagement during Euro 2024 and ongoing projects like “Scan. Help,” underscore its commitment to leveraging business for social good. By integrating sustainability into its core business strategy and engaging stakeholders through platforms like Meridian Donate, Meridianbet sets a benchmark for responsible corporate citizenship in the gaming industry.