In recent developments, 1/ST Content, Tabcorp, Arena Racing Company (ARC), and Racecourse Media Group (RMG) have forged a groundbreaking collective agreement. This partnership aims to revolutionize the horse and greyhound racing landscape by establishing a robust network of rights holders.
The collaboration between 1/ST Content, Tabcorp, ARC, and RMG signifies a pivotal moment in the racing industry. By pooling their resources and expertise, these companies seek to integrate video, data, and wagering solutions into a unified platform. This initiative promises to simplify access to racing content for operators worldwide, while enhancing the wagering experience for customers.
Comprehensive Offerings for Global Audiences
Central to this agreement is the creation of a 24/7 racing schedule that complements international sporting programs across various time zones. This strategic move aims to cater to diverse audiences by delivering localized solutions tailored to regional preferences.
Strategic Alliances and Expansion Goals
In October, 1/ST Content initiated a partnership with Tabcorp, focusing on providing fixed odds and tote betting services for North American horserace betting. President Aidan Butler of 1/ST Content expressed enthusiasm about expanding distribution channels for North and South American, as well as Turkish racing content through this alliance.
Leadership Changes and Industry Impact
Tabcorp’s recent appointment of Gillon McLachlan, former CEO of the Australian Football League (AFL), as its new CEO and Managing Director, underscores the company’s commitment to strategic leadership in the evolving landscape of sports and wagering.
The collaborative efforts of 1/ST Content, Tabcorp, ARC, and RMG mark a significant stride towards redefining the global reach and accessibility of horse and greyhound racing content. This alliance not only promises enhanced services for operators and bettors but also signifies a forward-thinking approach to meeting the diverse needs of racing enthusiasts worldwide.