In July next year, NeoGames will commence a comprehensive seven-year collaboration with the New Hampshire Lottery Commission (NHLC). This partnership aims to revolutionize the state’s iLottery landscape through a range of cutting-edge solutions and enhancements.
Key Collaborative Initiatives
Under the new agreement, NeoGames will provide a complete iLottery solution, encompassing player account management, central gaming systems, and the development of a new NHLC website and mobile app. Additionally, a bespoke loyalty program, developed in conjunction with Gambyt, will be introduced to enhance player engagement and retention.
Technology and Services Offered
NeoGames will leverage its expertise in marketing and personalization, along with its customer engagement solution NeoEngage, to deliver targeted and personalized experiences for NHLC players. This holistic approach aims to cater to the dynamic demands of the iLottery market while bolstering the NHLC’s digital footprint.
Strategic Importance and Historical Context
Established as the first state-run lottery in the U.S., the NHLC has continuously evolved since launching its iLottery in 2018. This new collaboration underscores its commitment to improving customer experiences and staying competitive in the evolving digital landscape.
Stakeholder Perspectives
Charlie McIntyre, Executive Director of the NHLC, expressed confidence in NeoGames as a strategic partner, highlighting their pivotal role in the NHLC’s growth journey. The partnership is seen as instrumental in achieving the NHLC’s goal of delivering personalized digital offerings tailored to player needs.
Market Expansion and Brand Recognition
Following its acquisition by Aristocrat in April, NeoGames aims to leverage this collaboration to enhance its global brand presence. The distribution of NeoGames content by the NHLC further solidifies its market position and expands its partnership network.
The NeoGames-NHLC partnership marks a significant step towards transforming New Hampshire’s iLottery landscape. By integrating cutting-edge technology and personalized solutions, the NHLC aims to set new benchmarks in player engagement and digital innovation within the North American lottery sector.