In a groundbreaking move set to redefine sponsorship in British horseracing, Betfred has secured a historic deal to sponsor all five of the prestigious British Classics, starting from 2025. This unprecedented sponsorship includes the 2000 Guineas and 1000 Guineas at Newmarket, along with the Derby, Oaks, and St Leger, cementing Betfred’s commitment to the sport.
Sponsorship Details
Betfred’s sponsorship encompasses the entirety of the British Classic racing series, marking the first time in history that a single entity has sponsored all five events simultaneously. This move underscores Betfred’s deep-rooted support for British racing and its role in enhancing the prominence of these celebrated races.
Betfred Triple Crown Bonus
As part of its sponsorship initiative, Betfred has introduced the Betfred Triple Crown Bonus, a £2 million incentive aimed at any horse that manages to triumph in the 2000 Guineas, Derby, and St Leger—all sponsored by Betfred. This ambitious bonus scheme harkens back to the last Triple Crown winner in 1970, adding an exciting dimension to the upcoming racing seasons.
Fred Done’s Perspective
Fred Done, the visionary behind Betfred, expressed immense pride in becoming the pioneer sponsor of all five British Classics. His passion for the sport is palpable as he underscores the significance of this sponsorship in supporting and promoting British racing.
Extension and Collaborations
Earlier announcements include Betfred’s extension of their Derby sponsorship and a new collaboration with Inspired Entertainment, introducing Betfred Freespins to enhance their retail operations. These strategic moves highlight Betfred’s ongoing efforts to innovate within the industry and expand its influence.
Stakeholder Reactions
David Leyden Dunbar, Group Director of Commercial Strategy at Arena Racing Company, welcomed Betfred’s expanded role in British racing, praising their longstanding support. He particularly lauded the Betfred Triple Crown Bonus as a pivotal initiative that could potentially culminate in historic moments at Doncaster’s Betfred St Leger Festival.
Betfred’s comprehensive sponsorship of the British Classics represents a watershed moment in the annals of horseracing sponsorship. With innovative incentives like the Betfred Triple Crown Bonus and strategic collaborations, Betfred is not only reshaping its role within the sport but also setting new benchmarks for sponsorship in British racing history.