Harrah’s Cherokee Valley River in North Carolina has recently completed a significant expansion of its casino floor as part of a broader $275 million enhancement project. This expansion marks a pivotal moment for the venue, introducing exciting new features designed to elevate guest experiences. Led by General Manager Lumpy Lambert, the project reflects months of meticulous planning and execution by both internal teams and external contractors, such as Robins & Morton.
Expansion Details
The expanded casino floor spans an impressive 25,000 square feet and introduces a range of new attractions. These include a dedicated poker room, an additional 300 slot machines, and eight new table games. A central casino bar, boasting 22 seats, serves as a vibrant focal point where guests can relax and enjoy refreshments amidst the gaming action.
Strategic Vision
According to Lambert, the expansion is more than just physical growth; it represents a commitment to delivering unforgettable experiences. Every detail of the casino floor’s design has been carefully curated to ensure it meets and exceeds guest expectations. This strategic approach aims to enhance customer satisfaction and bolster the venue’s reputation as a premier gaming destination in North Carolina.
Ancillary Developments
Beyond the casino floor, the renovation project encompasses additional developments aimed at enhancing guest amenities. A new hotel tower is set to feature prominently, offering 296 luxurious rooms. These accommodations will be complemented by an indoor pool, a state-of-the-art fitness center, and a sprawling 9,600-square-foot spa and salon. Notably, a rooftop restaurant with both indoor and outdoor seating promises breathtaking views and culinary delights, adding another layer of sophistication to the guest experience.
Infrastructure Upgrades
Critical to accommodating increased patronage, a 1,700-space parking deck is under construction as part of the expansion initiative. This infrastructure enhancement is strategically designed to streamline guest arrivals and departures, ensuring convenience and accessibility for all visitors to the venue.
Future Outlook
The new hotel tower is slated for completion in late 2024, marking the culmination of this ambitious expansion project. With its array of upscale amenities and expanded gaming offerings, Harrah’s Cherokee Valley River Casino & Hotel is poised to set a new standard for luxury and entertainment in the region.
The expansion of Harrah’s Cherokee Valley River represents a significant milestone for both the venue and its patrons. By blending cutting-edge gaming facilities with luxurious accommodations and top-tier dining options, the project aims to redefine the hospitality and entertainment landscape of North Carolina. As the final pieces of the expansion fall into place, all signs point to a future where Harrah’s Cherokee Valley River continues to thrive as a beacon of excitement and luxury in the Southeast.