The closure of The Mirage Hotel & Casino on the Las Vegas Strip marks the beginning of a significant transformation as it prepares to be rebranded into the Hard Rock Hotel & Casino and Guitar Hotel Las Vegas. This transition, initiated by Hard Rock International, follows its acquisition of The Mirage from MGM in 2022 for $1.07 billion.
Impact on Guests and Offers
Former guests and patrons of The Mirage are being offered exclusive deals by Treasure Island Hotel & Casino, aimed at mitigating the impact of The Mirage’s closure. These offers include up to 35% off room rates, a 2-for-1 cocktail voucher at check-in, a $50 pool cabana credit valid during specified months, and $30 in free slot play or table game match play upon joining the Treasury Rewards Club. Additionally, Treasure Island will match comp offers for former Mirage casino guests who present their player’s club offer.
Transformation Plans and Timeline
Hard Rock International plans to commence the transformation immediately after The Mirage ceases operations on July 17, 2024. The highlight of the rebranding is the construction of a nearly 700-foot guitar-shaped hotel, reflecting the iconic design synonymous with the Hard Rock brand.
Economic Impact and Job Market
The rebranding project is expected to significantly impact the local job market, aiming to double the number of jobs currently available at The Mirage and create over 2,500 construction jobs during the renovation phase. Hard Rock International has committed approximately $80 million in severance packages for eligible employees who remain with the property until its closure.
Reservation and Ticket Management
Guests with existing reservations or show tickets beyond July 14, 2024, will have their bookings automatically cancelled and refunded. Those who booked through third-party providers are advised to contact them directly for rebooking or refunds.
Historical Context and Acquisition
The acquisition of The Mirage by Hard Rock International in 2022 was accompanied by plans for rebranding and renovation, signaling a strategic shift for the property on the Las Vegas Strip.
Overview of Treasure Island Hotel & Casino
Treasure Island, located adjacent to The Mirage, boasts nearly 3,000 guest rooms and is renowned for hosting the Cirque du Soleil show Mystère. The property features diverse dining options, nightlife venues, and shopping experiences, providing a seamless transition option for former Mirage patrons.
As The Mirage Hotel & Casino transitions into the Hard Rock Hotel & Casino and Guitar Hotel Las Vegas, the Las Vegas Strip prepares for a new chapter in hospitality and entertainment. From exclusive transition offers to ambitious architectural plans, this transformation embodies Hard Rock International’s commitment to innovation and guest satisfaction. As the project unfolds, stakeholders and patrons alike eagerly anticipate the unveiling of a landmark destination that merges iconic design with unparalleled guest experiences.