In a significant move to enhance its gaming offerings, the Oregon Lottery has expanded its partnership with Light & Wonder (L&W), securing an additional 1,200 Kascada Dual Screen Multi-Games video lottery terminals (VLTs). This expansion follows the success of an initial deployment of 1,175 VLTs less than a year ago.
Partnership Expansion: A Growing Collaboration
Light & Wonder’s latest deal with the Oregon Lottery marks a substantial increase in the number of VLTs deployed across the state. The new order of over 1,200 Kascada Dual Screen Multi-Games VLTs is a clear indicator of the positive reception and performance of L&W’s games in the Oregon market.
Niaz Nejad, Managing Director of L&W’s Americas division, expressed enthusiasm about the ongoing partnership. “We are thrilled to continue our partnership with the Oregon Lottery and to provide their players with our state-of-the-art Kascada Dual Screen Multi-Games,” Nejad said. “The additional placement of over 1,200 VLTs is a testament to the success and popularity of our games in the region.”
Game Selection and Innovations
The new VLTs will feature a variety of popular games designed to appeal to a wide range of players. Among the games available are:
Blazing Hot Celebrations
Lightning Tusks
American Original
Bier Haus
American Original Stars & Bars
Quick Hit Money Wheel
Treasure Fruits
Flush Frenzy Poker
These games are designed to offer diverse gaming experiences, from classic themes to innovative features, ensuring that players have a broad selection to choose from.
Feedback and Adaptation: A Key to Success
Sar Richards, the Oregon Lottery’s Manager of Video Gaming Products, highlighted the importance of feedback in this partnership. “We’re excited to continue our partnership in bringing Light & Wonder’s popular games and product expertise to our video lottery players,” Richards stated. “They consistently use our feedback to deliver quality products that benefit our team and customers.”
This emphasis on feedback and adaptation reflects a collaborative approach to gaming product development, where player input directly influences the gaming experience.
Broader Industry Context
The expansion with the Oregon Lottery is part of Light & Wonder’s broader strategy to enhance its market presence. Earlier this year, L&W also expanded its reach through a partnership with B2B supplier Jelly Entertainment. This deal made Jelly’s games available on L&W’s distributor platforms in the UK, Spain, and Italy, further extending L&W’s influence in the global gaming market.
Oregon Lottery’s Recent Highlights
In addition to its partnership with Light & Wonder, the Oregon Lottery has also made headlines with its innovative approach to sports betting. At the beginning of 2024, the Oregon Lottery collaborated with DraftKings for a Taylor Swift-themed Super Bowl sports betting special. This creative promotion demonstrated the lottery’s commitment to offering engaging and unique betting experiences.
The expansion of Light & Wonder’s VLTs with the Oregon Lottery underscores a successful and growing partnership. The introduction of over 1,200 new machines, coupled with a diverse range of games, reflects both companies’ dedication to enhancing the gaming experience for players. With ongoing collaborations and innovative promotions, the Oregon Lottery and Light & Wonder continue to set a high standard in the gaming industry.