EveryMatrix, a leading provider of digital sports betting software solutions, has been awarded a multi-year agreement by Szerencsejáték Zrt. (SZRT), Hungary’s national lottery company. The agreement follows the Hungarian Government’s decision to regulate online sports betting, which went live on January 1, 2023. EveryMatrix will provide SZRT with a comprehensive suite of end-to-end digital sports betting solutions for its online brand, TippmixPro. This partnership further solidifies EveryMatrix’s position as a trusted technology provider in the global lottery and sports betting industry.
Background:
SZRT, a World Lottery Association (WLA) member with over 7,700 locations worldwide, has been offering lottery games, lottery tickets, and sports betting since its establishment in 1991. With the new regulatory framework in place, SZRT aims to enhance its sports betting offerings and create an exceptional entertainment experience for Hungarian players. By partnering with EveryMatrix, SZRT believes it can achieve its ambitious goals and deliver a top-notch digital platform for sports betting enthusiasts.
The Strength of EveryMatrix:
EveryMatrix’s success in winning the SZRT agreement highlights the company’s superior technology solutions, extensive range of services, and industry expertise. Having secured multiple prestigious agreements with organizations such as Norsk Tipping (Norway), OPAP (Greece), National Lottery (Malta), and Veikkaus (Finland), EveryMatrix has established itself as a trusted partner for lottery operators worldwide. Its comprehensive suite of solutions covers various aspects, including sportsbook management, player account management, bonusing, payments, and affiliate management.
Benefits of the Partnership:
Through this partnership, SZRT aims to leverage EveryMatrix’s technology prowess to elevate its sports betting offerings and provide an unparalleled entertainment experience to Hungarian players. EveryMatrix’s state-of-the-art solutions will enable SZRT to streamline its operations, enhance user experience, and stay at the forefront of the rapidly evolving online sports betting market. By embracing digital transformation, SZRT is poised to capitalize on the regulatory changes and meet the increasing demand for online sports betting in Hungary.
Future Outlook:
Both EveryMatrix and SZRT are optimistic about the future of their partnership. By combining their strengths and expertise, they intend to revolutionize the sports betting landscape in Hungary and set new industry standards. With EveryMatrix’s support, SZRT plans to continuously expand and enhance its digital platform, offering an extensive range of sports betting options and innovative features. As the market evolves, the partnership between EveryMatrix and SZRT will play a pivotal role in shaping the future of online sports betting in Hungary.
The multi-year agreement between EveryMatrix and SZRT marks a significant milestone in the Hungarian online sports betting industry. EveryMatrix’s cutting-edge technology solutions, coupled with SZRT’s extensive market presence, create a powerful synergy that will drive innovation and elevate the sports betting experience for Hungarian players. As the partnership progresses, it is anticipated that EveryMatrix’s expertise and SZRT’s vision will shape the future landscape of online sports betting in Hungary, setting new benchmarks for quality and entertainment.