RubyPlay has made significant strides in its global expansion strategy by forming a new partnership with Luckia Gaming Group. This collaboration aims to bolster RubyPlay’s footprint in the Spanish market, enabling players in Spain to enjoy a comprehensive portfolio of RubyPlay’s innovative games.
Details of the Partnership:
The agreement between RubyPlay and Luckia Gaming Group will see the former’s complete portfolio of games, including popular titles like “Immortal Ways Diamonds” and “Mayan Cache,” integrated into Luckia’s online casino platform. This move is set to enhance Luckia’s game offering, providing Spanish players with access to RubyPlay’s diverse range of engaging gaming content.
Statements from Key Executives:
Dr. Eyal Loz, the Chief Product Officer at RubyPlay, emphasized the company’s ongoing commitment to growth in regulated markets. He stated, “Our commitment to global growth in regulated markets continues and the addition of our exciting games to Luckia’s platform is sure to capture the attention of its player base.”
Eloy Fernandez, Head of Product at Luckia Gaming Group, expressed confidence in the partnership, highlighting RubyPlay’s reputation for delivering award-winning and player-focused titles. “RubyPlay’s reputation for delivering award-winning and player-focused titles, such as the Immortal Ways series, makes us confident that this partnership will elevate our offering,” he said.
Role of Light & Wonder’s Aggregation Platform:
The collaboration between RubyPlay and Luckia will be facilitated through Light & Wonder’s aggregation platform. This platform serves as a bridge, connecting players, game studios, and operators in a seamless, integrated solution. It ensures a smooth onboarding process and enhances the accessibility of RubyPlay’s games to a wider audience in Spain.
RubyPlay’s Global Expansion Efforts:
RubyPlay has been actively pursuing global expansion through strategic partnerships in various regions. In May 2024, RubyPlay launched its game portfolio on Brazil’s Betsul platform, allowing Brazilian players to experience its wide range of games. This expansion into Brazil marked a significant milestone in RubyPlay’s growth strategy in South America.
Earlier in 2024, RubyPlay partnered with MaxBet in Serbia, incorporating its games into MaxBet’s platform. This partnership enabled Serbian players to enjoy RubyPlay’s innovative gaming content, further solidifying the company’s presence in the European market.
In addition to its ventures in Brazil and Serbia, RubyPlay has also established a strong foothold in the Italian market. Collaborations with prominent operators such as Snaitech, NetBet Italy, PokerStars, and Microgame have facilitated the availability of RubyPlay’s games to Italian players through the Playtech Open Platform (POP). These partnerships have significantly boosted RubyPlay’s visibility and accessibility in Italy.
Impact of the Partnership:
The partnership with Luckia Gaming Group is expected to have a substantial impact on both parties. For RubyPlay, it represents a crucial step in its mission to expand its presence in regulated markets and reach a broader audience. The availability of its games on Luckia’s platform will introduce Spanish players to RubyPlay’s innovative and engaging gaming content, potentially increasing the company’s player base and market share in Spain.
For Luckia Gaming Group, the collaboration with RubyPlay will enhance its game offering, providing its players with a diverse range of high-quality games. RubyPlay’s reputation for delivering award-winning titles and player-focused experiences is likely to attract and retain players, boosting Luckia’s overall performance and competitive edge in the Spanish market.
Future Prospects:
The partnership between RubyPlay and Luckia Gaming Group marks the beginning of a promising collaboration that is expected to yield significant benefits for both parties. As RubyPlay continues to expand its global footprint, its commitment to delivering innovative and player-centric gaming experiences remains unwavering.
Moving forward, RubyPlay is likely to explore additional partnerships and opportunities in other regulated markets, further cementing its position as a leading provider of high-quality gaming content. The company’s strategic approach to expansion, combined with its focus on delivering exceptional gaming experiences, positions it for continued success in the dynamic and competitive gaming industry.
RubyPlay’s new partnership with Luckia Gaming Group represents a strategic move to strengthen its presence in the Spanish market. By making its extensive portfolio of games available through Luckia’s online casino platform, RubyPlay is poised to capture the attention of Spanish players and enhance its global growth trajectory. The collaboration, facilitated by Light & Wonder’s aggregation platform, underscores RubyPlay’s commitment to expanding its reach in regulated markets and delivering top-notch gaming experiences to players worldwide.